Health Insight

Inspiring insights that guide strategic decisions to help healthcare brands fulfill their potential

How can healthcare marketing professionals get closer to the lived experience of people with health conditions? How can healthcare brands bridge the gap between patients, providers and payers? What is the best way to differentiate the true value of a product or service? How can health brands identify emerging opportunities to improve patient experiences and outcomes? 

Uncommon insights. Unmatched advantage.

As a full-service healthcare market research agency, our award-winning global team have been answering the most pressing brand and marketing questions for over 30 years. We pride ourselves on our agile strategic approach, combining the latest thinking and technology with specialist healthcare industry expertise. We provide insights that deliver impact and inspire action.

Partnering with 16 of the top 20 biopharmaceutical companies, as well as healthcare systems and hospitals, charities, start-ups, biotechs, device, and diagnostic companies.

Therapeutic expertise

ONCOLOGY –

CARDIOVASCULAR –

ENDOCRINOLOGY –

IMMUNOLOGY –

INFECTIOUS DISEASE –

RHEUMATOLOGY –

GASTROENTEROLOGY –

WOMEN’S HEALTH –

RESPIRATORY –

DERMATOLOGY –

VACCINES –

CNS –

BIOSIMILARS –

DEVICES AND DIAGNOSTICS –

RARE DISEASES –

HAEMATOLOGY –

OPHTHALMOLOGY –

MUSCULOSKELETAL DISORDERS

What we do

We are brand and communication specialists, constantly innovating and experimenting with new ways to reveal fresh insight.

We identify the best, competitive strategies using specialist primary healthcare market research methods (quantitative & qualitative), secondary data (social media, search, sales and spend, etc.), and predictive analytics to inform and inspire your commercial and clinical business decisions.

We work across the pharmaceutical product development lifecycle, custom fitting our tools and solutions to answer insight needs in five key strategic areas:

Commercial strategy

Landscape analysis
Demand assessment
Early TPP assessment
LoE planning

Customer & patient experience

Patient journey
Unmet needs analysis
Customer experience (CX)
Innovation & service development
Adherence & compliance studies
Patient satisfaction survey

Brand strategy

Lifecycle strategy
Portfolio strategy
Segmentation
Patient profiling
Positioning
Competitor defence
Brand refresh
Messaging & narrative development
Identity – logo & packaging
Influencer mapping

Marketing excellence

Pre-launch strategy
Concept development/testing
Detail aid development/testing
Channel strategy
Multichannel campaign assessment
Website/App development & UX

Performance assessment

Brand tracking
Corporate perception
Touchpoint tracking
Predictive analytics
Predict future sales