Automotive & Mobility
Automotive & Mobility Research for Brand Growth
Automotive and mobility brands win when they create clarity, confidence, and meaningful experiences across the entire journey. Backed by Escalent’s deep automotive and mobility market research expertise, we help automakers, EV and alternative powertrain stakeholders, and mobility and service providers understand the behavioral, emotional, and brand insight drivers. This shapes vehicle consideration, motility choices, and long-term loyalty and satisfaction.
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Strengthen automotive and mobility brand trust
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Increase customer preference and brand connection
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Measure brand, campaign, and customer impact
Clarity builds confidence in a fast-changing mobility landscape
Electrification, autonomy and new ownership models are reshaping mobility expectations. Customers demand transparency and seamless experiences. Brands win by simplifying decisions, building trust, and driving preference, demand, and loyalty.
Hall & Partners, part of Escalent Group, brings over 30 years of experience in automotive and mobility market research, insights and consulting, with deep expertise in electrified powertrains, connected vehicles, and commercial vehicles and fleets. We combine customer insight, behavioural understanding, and automotive brand strategy expertise to help organizations strengthen differentiation and build long-term brand value.
Reveal what drives confidence and choice
Identify the emotional and functional drivers behind EV and alternative powertrain adoption, vehicle preference, feature appeal and automotive brand perception.
Design experiences that strengthen connection
Align automotive and mobility brand strategy across messaging, digital experiences, retail and service touchpoints.
Measure what moves people and performance
Link automotive brand exposure to shifts in perception, consideration, purchase intent, brand awareness and lifetime value.
Align teams around a clear automotive and mobility brand strategy
Automotive and mobility organizations manage complex portfolios: vehicles, connected car services, financial arms, digital platforms, and dealer networks. Through our collaborative toolbox, customer insight, automotive and mobility brand analysis, we align stakeholders around an evidence-based brand strategy grounded in real customer behavior and focused on efficiency.
This shared foundation ensures your brand guides proposition development, customer experience design, retail activation and communications – creating consistency, strengthening brand positioning and building confidence throughout the journey.
Understand how people navigate high-stakes decisions
Vehicle and mobility choices involve rational evaluation and strong emotional drivers – trust, safety, aspiration, environmental values, cost of ownership, life stage, ease of use and more. Using behavioral insight, segmentation, emotional driver analysis, and brand health measurement, we reveal how automotive and mobility customers research, compare, test, buy, and recommend brands.
These insights help refine propositions, improve brand perception, remove friction from vehicle purchase journeys, and strengthen loyalty across customer segments and mobility categories.
Maximize the impact of your creative and campaigns
Automotive and mobility brands need creative that garners attention, builds confidence and delivers measurable results. We test and optimize brand campaigns, vehicle launches, EV and alternative powertrain education, digital content and dealer communications to understand what drives automotive consumer preference, quality perceptions and purchase intent.
Our measurement links campaign exposure to brand lift, demand, conversion and loyalty – improving marketing effectiveness, efficiency and customer connection across automotive and mobility audiences.
Part of the Escalent Group
Syndicated data for faster decisions
As part of Escalent Group, Hall & Partners gives you access to industry leading automotive and mobility intelligence from EVForward®, Connectivity Forward® and Fleet Advisory Hub™. This forward-looking insight, combined with proprietary analytics, strengthens your brand’s ability to navigate uncertainty, anticipate customer needs, and make faster, more confident decisions.
Specialized audiences
We support brands across the automotive and mobility ecosystem, including:
- Auto manufacturers
- EV and alternative powertrain stakeholders and charging providers
- Commercial vehicle and fleet operators
- Connected car and autonomous technology providers
- Aftermarket, servicing and retail networks
- Automotive marketplaces and digital intermediaries
Optimizing experiential delivery to drive brand fans further
Creating connected brand experiences for petrolheads that boosted engagement and delivered close to 20x return on the original investment.
They have real expertise in brand and communication. We really value the broader perspective and the guidance they provide us on best practice.
Head of Insight
Their outputs are always of an incredibly high standard. We can clearly see how their insight helps us make better decisions.
Brand and Comms Insight
Talk to our automotive & mobility experts
Ready to strengthen your brand and accelerate demand?
We uncover insights into customer behaviors, perceptions and expectations that automotive and mobility brands need to build trust, drive brand preference and unlock long-term value.
FAQ's
How can automotive and mobility brands strengthen customer trust during industry transformation?
Electrification, connected services, autonomy, and changing ownership models are reshaping how customers evaluate automotive and mobility brands. Many organizations struggle to maintain trust as customer expectations evolve and purchase journeys become more complex.
Hall & Partners combines automotive & mobility market research, behavioral insight, and brand strategy expertise to help organizations understand what drives confidence, reduces uncertainty, and strengthens long-term customer relationships across the ownership journey.
Vehicle and mobility decisions are shaped by both rational and emotional factors including trust, safety, sustainability priorities, ease of use, aspiration, total cost of ownership, and brand perception. Traditional market research approaches may overlook how these drivers interact throughout the customer journey.
Hall & Partners uses behavioral insight, segmentation, emotional driver analysis, and automotive & mobility brand research to understand how customers research, compare, evaluate, purchase, and advocate for brands – helping organizations improve positioning, customer experience, and long-term preference.
Telecom brands often struggle to understand whether campaigns are improving customer trust, comprehension, engagement, or retention — especially in complex and highly competitive markets.
We test and optimize brand campaigns, pricing communication, onboarding journeys, customer education, and digital experiences to understand what drives clarity, engagement, conversion, and customer confidence.
Our measurement approach links campaign and communication exposure to acquisition, brand lift, satisfaction, engagement, loyalty, and long-term customer value, helping teams make more confident investment and optimization decisions.
Customers increasingly expect connected experiences across digital platforms, retail environments, dealer interactions, servicing, ownership, and communications. However, many organizations struggle to align stakeholders and deliver a consistent brand experience across these touchpoints.
Hall & Partners helps automotive and mobility organizations align teams around a shared, evidence-based brand strategy grounded in real customer behavior and expectations. This helps strengthen consistency across proposition development, communications, retail activation, and customer experience design.
Campaign engagement and awareness do not always translate into stronger brand perception, consideration, or long-term customer value. Automotive and mobility organizations often need clearer evidence of what is influencing customer behavior and business performance.
Hall & Partners helps brands evaluate and optimize campaigns, vehicle launches, EV education initiatives, and communications by connecting campaign exposure to shifts in brand awareness, preference, loyalty, engagement, and demand – providing clearer evidence of marketing effectiveness and long-term impact.
As EV and mobility markets evolve, customers face increasingly complex decisions involving infrastructure, technology, sustainability expectations, usability, and long-term value. Organizations that fail to understand these evolving expectations may struggle to build confidence and differentiation.
Hall & Partners combines automotive & mobility market research, customer insight, and brand strategy consulting to help organizations uncover the emotional and functional drivers shaping EV adoption, mobility choice, and brand trust – supporting stronger brand positioning, clearer communications, and more effective customer experiences.