Perspectives

Report

How AdLand’s Gen Z Workforce Will Reshape Traditional Work Environments

Gain deeper insights into how Gen Z is shaping the future of the communications industry and learn actionable strategies to foster a thriving, collaborative work environment.

Hall & Partners

Perspectives

Marmite measurement – Is it time to ditch generic one-number brand equity scores?

Like marmite, clients seem to love or hate one number brand scores. At Hall & Partners, we believe there are better ways to help drive brand growth rather than just measure it.

Farid Jeeawody

Hall & Partners

Events & Webinars

4 lessons that Xbox taught the world – Harvey Lee's keynote

The inside story of Xbox's meteoric rise and the consumer insights that built a successful global brand

Lauren Friedman

Strategy Director at Hall & Partners

Report

Winning brands think beyond 60/40

A year from now, will your brand be celebrating remarkable growth or lamenting missed opportunities?

Sam Sturgeon

Head of Marketing Sciences, Hall & Partners

Perspectives

Audience segmentation is getting a bad rep; try designing with end use in mind

While the drive for personalised marketing has overcomplicated segmentations, they are still a critical part to brand growth

Katie Warwick

Partner

Audience segmentation is getting a bad rep try designing with end use in mind

Perspectives

Retro resonance: Tapping into the cultural vaults of past decades continues to give brands like Gap room for growth

When the future is uncertain and the present complex, the past can be a great way for brands to connect with their customers on a more emotional and personal level

Kurt Stuhllemmer

Hall & Partners

Report

Marketing beyond Gen Z: Why brands need a wider view

Our first in the series of 'Driving Brand Growth During Uncertain Times' – Marketing beyond Gen Z

Hall & Partners

Perspectives

Out-of-the-Box Thinking: Evolving Brand Equity Measurement

In marketing, what gets measured matters. However, the measurement process can often feel shrouded in mystery.

Farid Jeeawody

Hall & Partners

Perspectives

Bridging audience insights and media activation through effective segmentation

In today's data-rich environment, brands have unprecedented access to consumer insights. However, many fail to effectively apply their segmentations in media planning.

Suzanne Carbonell

L.A. Partner, Hall & Partners

Perspectives

Maintaining brand growth in the face of value dilemmas

Value dilemmas are a recurring theme across many different industries – how do you tackle them?

Nick Bull

Partner, Client Strategy & Development,Hall & Partners

Perspectives

Consumer loyalty: Strategies for building lasting consumer connections

Kurt Stuhllemmer

Hall & Partners

Report

Value - Relationships under duress

In partnership with C Space, this study dives into the real human impact of the cost of living crisis and what brands can do.

Hall & Partners