Perspectives

Marketing beyond Gen Z: Why brands need a wider view

Our first in the series of 'Driving Brand Growth During Uncertain Times' – Marketing beyond Gen Z

Hall & Partners

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Perspectives

Why do so few brands dare to be different?

In a sea of sameness, bold brands win. Discover why distinctiveness is dying - and how daring to be different can drive lasting brand success.

Kurt Stuhllemmer

Hall & Partners

Perspectives

Blindfolded in a storm: Why brands need insight to navigate a crisis

Don’t fly blind in a crisis. Discover why brands that lean into insight - not fear - emerge stronger, with trust, loyalty, and long-term resilience.

Josh Shames

Managing Partner at Hall & Partners

Perspectives

Winning trust in uncertain times: The case for consumer clarity

Discover how brands can drive growth by creating clarity for consumers during uncertainty—insights from TikTok, IKEA, Vodafone, and more.

Lauren Friedman

Strategy Director at Hall & Partners

Perspectives

The power of brands vs. the manosphere: Shaping a safer digital future

Brands have the power to counter toxic masculinity online. Here's how they can shape a safer digital future and champion gender equality.

Katie Warwick

Partner

Perspectives

How AI is reshaping streaming, and what it means for brand growth

AI is revolutionizing streaming with hyper-personalization, deeper engagement, and smarter brand strategies. Discover how brands can harness its power.

Farid Jeeawody

Hall & Partners

Perspectives

Unlocking Brand Performance: The metrics that matter most in 2025

Discover the key brand metrics that matter in 2025. Learn how to tie brand tracking to business performance and win buy-in from the C-suite. its power.

Brian Vassallo

Partner, Hall & Partners

Perspectives

More than just a label: Sustainability’s growing role in luxury branding

Discover how sustainability is reshaping luxury—blending exclusivity, craftsmanship, and ethics to meet the demands of today’s conscious consumers.

David Moir

Partner

Perspectives

Why every brand is in the business of health?

Discover why every brand impacts health - and how integrating health equity into your strategy builds trust, loyalty, and long-term relevance.

Amanda Kealey

Partner, Hall & Partners, Health

Perspectives

How can travel brands navigate the perils of overtourism?

Overtourism threatens destinations and brands alike. Discover how travel companies can balance growth, sustainability, and customer expectations.

Kurt Stuhllemmer

Hall & Partners

Perspectives

How to celebrate a brand anniversary: Make it as fun and rewarding as any birthday

discover how you can turn your brand anniversary into a celebration that excites customers, builds loyalty, and drives growth - more than just a milestone, make it memorable!

Farid Jeeawody

Hall & Partners

Perspectives

How marketing trends in 2025 are inspired by the lessons of last year

Explore 2025 marketing trends: AI, human connection, rethinking strategies, and embracing authenticity to drive growth and build stronger brands.

James Gambles

Global Marketing Director

Perspectives

From 'See' to 'Do': How behavioural science bridges the brand growth gap

Explore how behavioural science fuels brand growth through the See, Feel, Think, Do framework, bridging the gap between insight and action.

James Gambles

Global Marketing Director

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