Perspectives

Marketing beyond Gen Z: Why brands need a wider view

Our first in the series of 'Driving Brand Growth During Uncertain Times' – Marketing beyond Gen Z

Hall & Partners

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Perspectives

How marketing trends in 2025 are inspired by the lessons of last year

Explore 2025 marketing trends: AI, human connection, rethinking strategies, and embracing authenticity to drive growth and build stronger brands.

James Gambles

Global Marketing Director

Perspectives

From 'See' to 'Do': How behavioural science bridges the brand growth gap

Explore how behavioural science fuels brand growth through the See, Feel, Think, Do framework, bridging the gap between insight and action.

James Gambles

Global Marketing Director

Perspectives

Christmas ads unwrapped: Our expert review on this year's festive favourites

Explore this year’s top Christmas ads, from John Lewis's heartfelt storytelling to Sainsbury's festive magic. Which ad captured your holiday spirit?

Hall & Partners

Perspectives

Panel discussion: The role of behavioural science in consumer decision-making

Explore how behavioral science shapes consumer decision-making, with insights from industry leaders on driving engagement, growth, and impactful actions.

Lauren Friedman

Strategy Director at Hall & Partners

Perspectives

Beyond the boogeyman: Unmasking marketing’s true role

Unmasking marketing’s role in driving positive change, empowering consumers, and fostering sustainable growth while addressing overconsumption challenges.

Kurt Stuhllemmer

Hall & Partners

Perspectives

Waiting for AI’s magic - Have I become a cynic?

Can AI truly revolutionize research, or is it just smoke and mirrors? Oliver Binks examines its potential, pitfalls, and the path to innovation.

Oliver Binks

Operations Director, Innovation, Hall & Partners

Perspectives

Generation real: Rebranding mental health for a new era

Discover why prioritizing mental health boosts emotional connections and brand loyalty. Explore changing attitudes, workplace impact, and innovative campaigns.

Amanda Kealey

Partner, Hall & Partners, Health

From stigma to support Mental Health email 1

Perspectives

Navigating brand stretch: The risks and rewards of the diversification strategy

Discover brand stretch strategies with insights from Amazon and Virgin. Learn how top brands balance growth and core identity, plus key takeaways to avoid market missteps.

Katie Warwick

Partner

Perspectives

Bold brands win: The case for more arrogance in brand marketing strategy

Discover how embracing arrogance in brand marketing strategy can set your brand apart. Learn how confidence and exclusivity can capture attention and build status, without crossing into ignorance.

Flo Halliwell

Group Strategy Director, Hall & Partners

Perspectives

Does brand heritage power or hinder growth?

Discover how brand heritage can be both a growth driver and a potential hindrance, and explore strategies that leverage history without anchoring in the past.

Kurt Stuhllemmer

Hall & Partners

Perspectives

How a culture of collaboration can strengthen advertising agency-client relationships

Discover how fostering a culture of collaboration and embracing generational shifts can strengthen agency-client relationships, drive creativity, and nurture future talent in the advertising industry.

David Moir

Partner

Collaboration between agency and client teams the answer to the generational misalignment challenge

Perspectives

Don't be fooled by synthetic data for market research: Why insights from real people are the key to authentic brand building

Explore why despite the rise of AI-driven synthetic data in market research, real human insights remain essential for authentic brand building.

Hall & Partners

Dont be fooled by synthetic data for market research HERO

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