From sustainability to the cost-of-living, fast-moving consumer goods and retail have never been under more scrutiny from savvy customers with have a wealth of information at their fingertips. As consumers become more conscious about their purchase decisions, it’s more important for brands to understand what, where, when, how, and why we buy.
By understanding emerging trends, optimizing pricing, and recognizing the needs of changing demographics, brands can come out of this period stronger than ever before.
From iconic labels to innovative start-ups, we have over three decades of experience in understanding consumers and brands within the consumer goods category. Get uncommon insights on your customers and brand, so you can keep your goods flying off the shelves.
What our clients say
Measure & build brand equity with a powerful validated growth framework.
Differentiate your brand with an insight-driven strategy.
Create inspiring marketing campaigns that engage customers emotionally and get people to act.
Working with us
Working with us
A steer on what you can expect when you partner with us.
Get in touch
Fill out our short contact form and tell us how we can help you. The more detail you can give us, the better. Our goal is to get back to you in hours, not days.
Discovery & proposal
We hop on a discovery call to ensure we are aligned on your brand objectives. A tailored proposal or response will follow.
To set up your project for success, we first use our custom 'Design & Align' process. By understanding the intersection of people, brands and culture, we unearth your most valuable uncommon insights.
An interactive debrief and feedback session for you and your stakeholders, outlining your strategic priorities and next steps.