Case Study: Message Testing

Cheers to increased revenue

CS cheers increased revenue

Sending the right message to beverage drinkers.

The issue

An alcoholic beverage company wanted to optimise its in-store creative to be the most appealing and impactful message to consumers, producing the greatest revenue opportunity.

What we did

Our team of experts developed a discrete choice model presenting multiple versions of in-store creative. Varied messages and visuals presented next to a virtual shelf set included both the client and competitors’ products to determine what beverages consumers would choose.


The client was able to determine the combination of message, product image, font, layout and colour scheme to optimise both their appeal and revenue. This led to greater sales while improving the time to develop creative.

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