Case Study: Message Testing
Cheers to increased revenue
Sending the right message to beverage drinkers.
The issue
An alcoholic beverage company wanted to optimise its in-store creative to be the most appealing and impactful message to consumers, producing the greatest revenue opportunity.
What we did
Our team of experts developed a discrete choice model presenting multiple versions of in-store creative. Varied messages and visuals presented next to a virtual shelf set included both the client and competitors’ products to determine what beverages consumers would choose.
Results
The client was able to determine the combination of message, product image, font, layout and colour scheme to optimise both their appeal and revenue. This led to greater sales while improving the time to develop creative.
Rapidly develop new ideas for your product or service
Hall & Partners help you understand your target audience, identify market opportunities, and reduce the risk of product launch failure. We use innovative technology and a customer-centric approach to create products and services that address real consumer pain points.
