We’re the uncommon insights agency powering marketing decisions

Hall & Partners is a team of unconventional thinkers obsessed with how marketing influences the relationship between people, brands, and culture. Born out of adland, we are the insight agency known for weaving creativity with science.

We distil your data through a strategic lens to reveal ‘uncommon insights’ – human insights tailored to your brand, not blackbox data available to all your competitors.

Our award-winning approach amplifies insights throughout your business, propels marketing decision-making and creates an unmatched advantage.

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Brand & Marketing Expertise

Brand Strategy

Differentiate your brand and stand out with an insight-driven strategy. Understand cultural context and segment the market. Create a seamless customer experience, and use market research to optimise your products, services, and pricing.

Brand & Marketing Expertise

Brand Performance

Measure your brand health with a powerful validated framework, and cutting-edge predictive analytics. Monitor your brand awareness and perception using innovative brand tracking technology that identifies opportunities to grow market share.

Brand & Marketing Expertise

Campaign Performance

Maximise ROI by understanding how your target audience responds to marketing, advertising, social media, and communications. Test and optimise creative messaging. Use advanced analytics to pinpoint what will drive future sales.


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Escalent acquires Hall & Partners

As leading partners to some of the world’s exceptional brands, Escalent, C Space and Hall & Partners have been helping companies innovate, improve, and navigate disruption for years. Now they are coming together to create a bigger, stronger and more capable partner to the world’s leading companies, combining deep industry expertise across brands, customers and products on a focused, global market insights platform to help clients find new sources of growth.