Hall & Partners was founded more than three decades ago by Mike Hall, a charismatic advertising planner who realized that research was failing to appreciate how marketing and advertising really worked. He believed that existing research tools were rigid and ignored the strategic goals and intent of brands. It was an observation that would change the world of research forever.
Born out of adland, Hall & Partners was built on the philosophy of ‘creativity with discipline’.
Mike and the team set about creating a new set of guiding principles and a tailored strategic framework. Then in 2002, we published our seminal Shared Beliefs, which defined the most influential creative ideas and created a lifelong handbook for advertising planners.
In 2004, Hall & Partners became part of the Omnicom Group. We then set out on a two-decade long journey of international expansion, which included expanding our office footprint and acquiring marketing science agency, The Modellers. Since then, Hall & Partners has created a strong reputation with the world’s most famous brands and agencies for brand strategy, advertising measurement, brand performance, and creative thinking.
In 2023, Hall & Partners was acquired by Escalent, alongside C Space, to create a bigger, stronger and more capable partner to the world’s leading brands.
We have created an inclusive and supportive environment. Everyone is encouraged to contribute, and every idea and opinion is respected. When one of us succeeds, we all celebrate.
We improvise and experiment to solve problems when solutions don’t already exist. We make the complex feel simple. Our thinking delights clients and helps them see problems in a different light.
We encourage our clients, and each other to try new things, to learn and to grow. We see every challenge as an opportunity to be bold and original.
We do great work by inspiring each other and having fun along the way. We forge strong connections with each other, our clients and our network by being honest and loyal partners.
We never stop asking questions. We keep digging until we find genuinely uncommon insights. We’re always pushing ourselves to improve the value we offer to clients.