Brand Positioning

Positioning your brand for success with an insight-driven strategy

Brand Positioning Main

Identify the whitespace where your brand can stand out

Create a competitive advantage

Future-proof your brand positioning

Too much brand positioning research is subjective.

Brands that don't have a clear idea of how to position their brand are at risk of getting lost in the crowd, or becoming irrelevant as categories change.

The problem is that traditional approaches to market research typically do nothing more than confirm existing beliefs and biases – or they focus only on what's happening now, ignoring future trends and opportunities.

Find a whitespace to call your own, and position your brand for success.

Brand Positioning CTA

Hall & Partners success comes from thirty years of assessing whether a brand positioning is achieving the original and desired objective. For example, distinguishing your brand within the marketplace, or creating a desire to purchase.

Hall & Partners help you define your brand's unique identity. We provide uncommon insights grounded in cultural trends and brand thinking to take the guesswork out of positioning your brand for success.

Define your brand's unique characteristics and purpose

Our holistic and future-focused approach incorporates qualitative research, trend forecasting, semiotics, and brand tracking data.

Objectively test and optimize brand positioning

Informed by the latest approaches in social science and behavioural economics, our growth-focused framework measures whether your brand positioning is achieving your commercial objectives.

What our clients say

They have real expertise in brand and communication. We really value the broader perspective and the guidance they provide us on best practice.
They have real expertise in brand and communication. We really value the broader perspective and the guidance they provide us on best practice.
Aviation Brand

Head of Insight

Their outputs are always of an incredibly high standard. We can clearly see how their insight helps us make better decisions.
Their outputs are always of an incredibly high standard. We can clearly see how their insight helps us make better decisions.
Large Supermarket

Brand and Comms Insight

Trusted by the best

  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans
Case Study

Social reward whilst dieting

We helped our diet cereal brand client achieve an average annual brand sales uplift of +3% in the markets they advertised.

Working with us

Working with us

A steer on what you can expect when you partner with us.

Working with us mobile
1

Get in touch

Fill out our short contact form and tell us how we can help you. The more detail you can give us, the better. Our goal is to get back to you in hours, not days.

Get in touch
2

Discovery & proposal

We hop on a discovery call to ensure we are aligned on your brand objectives. A tailored proposal or response will follow.

Discovery and proposal mobile
3

Uncommon insights

To set up your project for success, we first use our custom 'Design & Align' process. By understanding the intersection of people, brands and culture, we unearth your most valuable uncommon insights.

Uncommon insights mobile
4

Measure success

An interactive debrief and feedback session for you and your stakeholders, outlining your strategic priorities and next steps.

Measure success mobile

Grow your brand

Get ahead of the competition with uncommon insights that will strengthen your brand.

CTA Grow your brand