Product & Service Innovation
Accelerate product & service innovation with powerful insights
Seize white space opportunities
Co-create new products and services
Deliver a seamless customer experience
Reduce the Risk of Product Launch Failure
Launching a new product or service is a major undertaking. It takes time, money, and resources. But even with all of that, many new products and services fail because businesses don't do the right research. They don't understand what their target audience wants or needs. Nor do they know if there's a market for their product or service.
Rapidly develop new ideas for your product or service
Hall & Partners help you understand your target audience, identify market opportunities, and reduce the risk of product launch failure. We use innovative technology and a customer-centric approach to create products and services that address real consumer pain points.
Identify unmet customer needs
Use our co-creative idea generation and concept testing process to develop products and services that resonate.
Make smarter investments
We work together to help you predict: adoption curves; impact on existing products; future sales.
Build a strong brand
We help make sure your innovation extends beyond sales, positively impacting your brand equity.
What our clients say
The insight has enabled us to prepare more responsive brand messaging campaigns with clearer recommendations. We have also transformed our sales approaches and support services to instigate biologic therapies sooner. All of these tactics have enabled us to be more proactive and respond better to both doctors’ and patients’ needs.
Global Insights Director
The research has been an invaluable springboard for some key strategic decisions, and has helped shape how we talk to and engage teens and strategic partners. The clarity of the work has given us the confidence to reshape the programme and how we talk about it.
Director of Marketing & Communications
Delving into DNA
In anticipation of FDA approval for the health service, our client wanted to understand which key customer segments valued each type of service (health and ancestry) and what elements were most appealing in driving uptake and adoption.
Our research techniques that shape your innovation
- Diversity workshops and focus groups help to identify the needs of a diverse range of your customers.
- Co-creative project sprints bring together stakeholders from different disciplines to work together on your project and develop new, meaningful ideas.
- Rapid concept development helps to test and refine your new ideas quickly.
- Mobile self-ethnography reveals how customers use products and services in their everyday lives.
- Hybrid-qualitative quantitative testing provides a more complete picture of your target audience.
- Social forecasting and segmentation help to identify future trends and segments.
Working with us
Working with us
A steer on what you can expect when you partner with us.
Get in touch
Fill out our short contact form and tell us how we can help you. The more detail you can give us, the better. Our goal is to get back to you in hours, not days.
Discovery & proposal
We hop on a discovery call to ensure we are aligned on your brand objectives. A tailored proposal or response will follow.
Valuable insights
To set up your project for success, we first use our custom 'Design & Align' process. By understanding the intersection of people, brands and culture, we unearth your most valuable insights.
Measure success
An interactive debrief and feedback session for you and your stakeholders, outlining your strategic priorities and next steps.
Grow your brand
Get ahead of the competition with valuable insights that will strengthen your brand.
