Accurately predict behaviour
Pinpoint new audiences for your products & services
Make marketing activation easy
Why are most segmentations short-sighted?
Every brand knows why they need a segmentation but they often grapple with understanding the best way to maximize the return on their investment. We’ve found there are three main barriers to success:
Interesting, but not actionable
Many segmentations start without an end in mind, delivering insights that aren’t commercially viable or actionable.
Ignores the bigger picture
A point-in-time study that only looks at current attitudes and behaviors is often unreliable for important future decisions.
Overlooks key stakeholders
Without a compelling, data-driven business case for all your key stakeholders, the learnings from your segmentation study will just sit on the shelf.
Pinpoint, prioritize, and target your most valuable customers
Tailored deliverables that inspire action
Our collaborative ‘Design & Align’ sessions to ensures the segmentation works for your whole business. We use custom techniques in our Activation Workshops to bring your segments to life. All our deliverables are tailored to your brand and are designed to create corporate alignment and inspire action.
Strong, targetable Personas
Most segmentation approaches focus on either strong Personas or strong targeting. Our approach bridges the gap and incorporates important cultural and multicultural influences.
This gives you the richest and most tangible audiences and we tell you where to find them.
Quantify & prioritize your most valuable segments
Our unique ‘Opportunity Value’ metric goes beyond size to help you build SMART growth plans. Increase your reach and engagement, improve conversion rates, and build stronger relationships with your customers.
Maximize campaign effectiveness
Brilliant segments are useless if you can’t identify them in the real world. Our approach balances accuracy and practicality. We create robust segments that form the foundation of your campaign messaging and media-buying planning.
What our clients say
At Takeda, the insights generated by Hall & Partners have made a huge impact. The detailed analysis of the doctor-patient relationship has enabled us to understand the biases and entrenched habits of both parties and how these affect decision-making…Because we now understand the behavioural triggers at play, we can precisely determine the insights that most benefit doctor and patient, as well as our own brand.
Global Insights Director
Excellent market research, great partners, thought leaders in segmentation
Senior Insight Director
Trusted by the best
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
Building a better future for producers
Our client, part of a movement that wants to ensure fair prices for producers in developing countries, needed to understand which barriers were keeping consumers from buying certain products.
Accelerated segmentation study for new drug communication campaigns
Developing and rolling out an accelerated segmentation approach to feed into effective new drug communications campaigns that were tailored to the specific needs of each group of doctors.
Working with us
Working with us
A steer on what you can expect when you partner with us.
Get in touch
Fill out our short contact form and tell us how we can help you. The more detail you can give us, the better. Our goal is to get back to you in hours, not days.
Discovery & proposal
We hop on a discovery call to ensure we are aligned on your brand objectives. A tailored proposal or response will follow.
Valuable insights
To set up your project for success, we first use our custom 'Design & Align' process. By understanding the intersection of people, brands and culture, we unearth your most valuable insights.
Measure success
An interactive debrief and feedback session for you and your stakeholders, outlining your strategic priorities and next steps.
Perspectives
Segmenting customers lets you use your customer data effectively, identify important trends and get more from your marketing efforts. It can supercharge your marketing strategy. We’re here to help you learn how consumer segmentation and profiling can inform your decisions.
Grow your brand
Get ahead of the competition with valuable insights that will strengthen your brand.
