Build trust with customers
Confidently navigate new markets
Create culturally relevant communication strategies
Why is cultural awareness important for brands?
When businesses don’t have a clear, in-depth understanding of how their current and potential customers think, what makes them who they are and what influences those thinking patterns, it’s very easy to miss the mark when communicating with them.
At best, you lose out on potential loyalty, sales, revenue and profit. At worst, you can do long lasting damage to your brand sentiment, something that can be impossible to come back from.
Unlock Hidden Opportunities with Our Cultural Insights Services
As people, we view everything through our own, unique cultural lens. From norms to customs, habits to social codes, every business wants to understand how these cultural beliefs will influence their brands.
Different markets require different approaches, as consumer’s cultural sensitivities vary from country to community. These span diverse socio-economic factors, geographic, and political influences, as well as social trends and traditions.
Hall & Partners' cultural insights help our clients understand changing consumer behaviours at the deepest level and use that knowledge to focus on effective communication and marketing strategies critical to business growth.
Increase brand loyalty
Create messaging that resonates with the different cultural needs and habits of your target audience.
Fuel innovation
Socio-cultural trends in marketing research help businesses validate the need for their product or service with their target market.
Boost sales and revenue
By understanding the cultural factors that influence consumer behaviour, our insight helps your brand develop marketing strategies that are more likely to lead to sales and revenue.
What our clients say
The insight has enabled us to prepare more responsive brand messaging campaigns with clearer recommendations. We have also transformed our sales approaches and support services to instigate biologic therapies sooner. All of these tactics have enabled us to be more proactive and respond better to both doctors’ and patients’ needs.
Global Insights Director
The research has been an invaluable springboard for some key strategic decisions, and has helped shape how we talk to and engage teens and strategic partners. The clarity of the work has given us the confidence to reshape the programme and how we talk about it.
Director of Marketing & Communications
Trusted by the best
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
Making a hero of the prescriber
Our client launched a new treatment for heart failure with measurable mortality and hospitalization benefits. We helped our client understand that doctors, not the drug, should be the ‘hero’ of the brand story, which led to a complete reorientation within heart failure.
With innovation, culture is king
A tech client recently ignited a shift in company culture towards innovation. However, there was uncertainty about how clearly this new approach was filtering through the organization and whether employees were in alignment with the company’s new mission and culture of innovation.
Working with us
Working with us
A steer on what you can expect when you partner with us.
Get in touch
Fill out our short contact form and tell us how we can help you. The more detail you can give us, the better. Our goal is to get back to you in hours, not days.
Discovery & proposal
We hop on a discovery call to ensure we are aligned on your brand objectives. A tailored proposal or response will follow.
Valuable insights
To set up your project for success, we first use our custom 'Design & Align' process. By understanding the intersection of people, brands and culture, we unearth your most valuable insights.
Measure success
An interactive debrief and feedback session for you and your stakeholders, outlining your strategic priorities and next steps.
Grow your brand
Get ahead of the competition with valuable insights that will strengthen your brand.
