Case Study: Culture & Trends

With innovation, culture is king

CS Culture is king

Using insights to tackle uncertainty for a leading tech brand.

The issue

A tech client recently ignited a shift in company culture towards innovation. However, there was uncertainty about how clearly this new approach was filtering through the organization and whether employees were in alignment with the company’s new mission and culture of innovation.

What we did

We engaged a diverse array of employees of various seniority, tenure and product divisions in a discussion to explore how the company’s culture was promoting, or prohibiting, innovation.


Insights guided short-term recommendations to inspire employees, as well as a long-term strategic roadmap for how the company – and people managers – can successfully build a culture that encourages and supports innovation.

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CTA Culture and Trends