For over 30 years, we’ve championed creativity, helping brands nurture the right ideas into campaigns that drive growth.
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Create powerful campaigns that drive results
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Continuously develop and improve creative ideas
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Reduce risk and maximize in-market success
Why do creative development research?
Marketing teams often waste budget on marketing campaigns that fail in pre-testing or underperform in-market. Our creative campaign development research ensures your creative ideas resonate before you invest. No matter if you are creating a marketing campaign, testing ads, or trying out new ideas, we help you lower risk and boost impact.
Explore culture
Differentiate your campaign and reach your target audience more effectively with semiotic analysis of your competitors' communication.
Develop early ideas
We use qualitative research, AI interviews, and cultural insights to check creative ideas early. Giving you the confidence to move forward.
Validate before production
Our research combines creative testing, ad concept testing, and concept development. This helps you get it right the first time and saves time on quantitative pre-testing.
Focus creative energy and maximize your budget
A strong campaign starts with a focused, insight-led brief. We help marketers and agencies go beyond unclear or complicated briefs. We find the cultural and category tensions that your brand can credibly resolve.
We use consumer insights and smart planning to unite teams around one strong idea. So, your creative work start well and stay focused.
Teaming up with Hall & Partners saves you time, reduces wasted spend, and sets the foundation for work that resonates.
Connect campaigns and build brand equity
Campaigns need a unifying idea that connects across channels and builds brand equity over time – a North Star.
Our approach to concept testing and creative development helps uncover the big idea that delivers both short-term impact and long-term growth.
We use qualitative exploration and semiotic analyzing to check that your creative territories are culturally relevant, strategically sound, and emotionally compelling.
Nurture ideas into campaign-ready creative
Even the best ideas can lose momentum without the right support.
We help develop early creative ideas through quick testing and teamwork. We do this using AI-powered smart interviews and our See–Feel–Think–Do framework.
With our approach, your bold ideas stay bold. Validated by real consumer insight and optimized for execution. The result is creative that’s not only brave, but brand-building.
Our framework for impactful creative campaigns
To measure emotional and behavioral impact, we apply proven principles together with the latest brand, behavioral and social science thinking.
Winning campaigns…
People experience this by…
Winning campaigns…
are distinctive and build mental availability
People experience this by…
seeing it
Winning campaigns…
evoke strong emotional connection
People experience this by…
feeling it
Winning campaigns…
convey meaningful brand benefits
People experience this by…
thinking it
Winning campaigns…
drive desired behaviours
People experience this by…
do something
Client story
Rewarding creative bravery
- Increased advertising awareness by 17%
- Market share increase
- Became second largest brand in utilities category
We have a strong partnership with H&P, and they’ve helped us to develop our comms development approach. So much so, we’ve actually embedded the See, Feel, Think, Do framework into our comms development plans... We see them very much as a trusted partner.
Head of Insight
We obtained richer insights that enabled us to validate and optimise our comms strategy and provided good guidance on how to convey multiple messages across most appropriate digital channel.
Global Head of Customer Insights
Keep up with the evolving world of creative development
Ready to get started?
Create concepts that resonate with consumers and grow your brand
What you can expect when you partner with us:
- Discovery and proposal
- Valuable insights
- Measured success
