Case Study: Campaign Development
75% More Likely to Buy: The Insight Behind a High-Impact EV Campaign
The issue
Electric vehicle (EV) adoption in the USA. was being held back by persistent consumer myths around affordability, charging infrastructure, and convenience. Veloz – a nonprofit organization focused on accelerating electric vehicle (EV) adoption across the USA – needed a bold, insight-led campaign to shift perceptions and drive consideration.
What we did
Hall & Partners was brought in at the earliest stage to uncover the real barriers to EV adoption and shape the strategic foundation for the campaign.
We worked closely with the client's Creative Agency, Superconductor, to ensure the insights translated into a creative idea that was both culturally resonant and brand-building.
- Conducted qualitative research to explore consumer attitudes and behaviours around EVs
- Identified that three of the top five barriers were myths that traditional automakers were unlikely to tackle
- Helped shape the creative strategy by highlighting the emotional and cultural tensions that needed to be addressed
Results
75%
of viewers were more likely to consider purchasing an EV after seeing the campaign
+14%
Perception that “EVs are affordable
+17%
Perception that “charging is fast, easy, and convenient”
+6%
Perception that “charging stations are widely available”
The resulting campaign, “Myths Busting Myths,” used humour and cultural relevance to challenge misconceptions head-on. It was a bold, distinctive idea that resonated with audiences and delivered measurable impact. By uncovering the right insight and by working hand-in-hand with creative partners, Hall & Partners nurtured the right ideas into a winning campaigns.
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