Patient Trendscoping Study: What you need to know about patients of the future

Lucy Ireland
Patient Trendsoping Hero

It's tough to stay ahead of the curve in the ever-changing healthcare and pharmaceutical industry. Things are changing faster than ever and keeping up is hard. Healthcare providers must find new ways to offer patients the best possible care. Still, it's not always clear what that looks like, particularly regarding digital health.

For example, this report reveals that more than six million people in the UK are turning to a new generation of influencers on platforms such as Instagram, Facebook and TikTok for help with chronic conditions or more general healthcare information. In the US, it's nearly 60m. 33% of GenZ and 26% of millennials (compared to 5% of Baby Boomers) will use social media to discuss illness. Across generations, virtual healthcare use is increasingly widespread, with 52% of adults having used at least one virtual health tool and/or channel multiple times.

Our Patient Trendscoping study uncovers how patient expectations are evolving and the most important trends shaping digital health's future. Get robust quantitative data on patients' needs, challenges & expectations based on 10,500 respondents from the US, Germany, the UK, China & Japan.

Patient Trendscoping Digital Health report 721x1024
Get in touch

Start scoping out the future, today

Complete this form to talk to our team about purchasing the Patient Trendscoping report on 'Patients' Digital Health beliefs & behaviours'.

Robust sample sizes for many common diagnoses

Get results on diagnoses, demographic information, usage or digital health.

Crohn’s Disease
Atopic Dermatitis
Chronic Urticaria
Chronic Heart Failure
Coronary Artery Disease
Chronic Cough
Chronic Pain
Back Pain
Post-surgical Pain
Kidney & Liver
Type 1 & 2 Diabetes
Mental Health
Rheumatoid Arthritis
Multiple Sclerosis

Explore the latest cutting-edge thinking on digital trends

The pandemic pushed healthcare systems to innovate fast, which led to rapid adoption of digital health. This report provides the latest insights on how people manage their health digitally and how patients want and expect to receive healthcare in the future. Covering:

  • Virtual health use
  • Device ownership
  • Digital health use
  • Digital Therapeutics
  • Propensity to share data

Key themes

  • People, Not Patients: Patients are getting frustrated with longer waiting times and superficial relationships with doctors – not enough empathy, not enough time, and not enough understanding
  • Inclusive Healthcare, by Design: unpicking the main aspects of health inequalities, as reported by patients, to re-think a healthcare offering that would be equitable, diverse and inclusive by design
  • Truth-Searching: with so much health information available everywhere, where do consumers turn for health information they can trust?