Measure, track & build brand equity with a powerful growth framework.
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Tailored metrics
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Link brand to business
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Maximize ROI of insight
Is your brand tracker limiting brand growth?
Most tracking programs just monitor change. At Hall & Partners, we design brand tracking solutions that inspire it. Our bespoke brand equity models deliver clear, actionable insights that keep you ahead of the competition.
Go beyond headline metrics
We combine core health metrics with deeper diagnostics and category-specific drivers — helping you build brand equity, not just measure it.
Identify new growth pathways
Our advanced analytics reveal tailored strategies to accelerate brand’s growth, guiding your investment decisions with precision.
Influence decisions
Through creative storytelling, interactive workshops, and our brand intelligence platform, we help you inspire stakeholders and unlock growth.
Safely simulate in-market performance
Our simulators let you test the impact of strategic decisions before you take action.
You can see how increases or decreases in different brand drivers will affect brand KPIs and sales. We can even build an optimizer to identify the best decision from a range of different potential courses.
Clear visuals and sharp storytelling
Bring important decision-making considerations into sharp focus with beautiful and informative deliverables.
Visualize brand tracking data faster and easier
Maximize the value of brand tracking with an engaging data visualization suite that saves time, makes insight more accessible, and improves brand decisions.
Our framework for healthy, growing brands.
To measure brand growth, we apply proven principles together with the latest brand, behavioral and social science thinking.
Healthy, growing brands…
People experience this by…
Healthy, growing brands…
are distinctive and build mental availability
People experience this by…
seeing it
Healthy, growing brands…
evoke strong emotional connection
People experience this by…
feeling it
Healthy, growing brands…
convey meaningful brand benefits
People experience this by…
thinking it
Healthy, growing brands…
drive desired behaviours
People experience this by…
do something
Client story
Connecting with Gen Z to reignite growth for leading fashion brand
- Significant gains on brand metrics
- +3% improved YOY sales
- Renewed engagement with Gen Z target
Thanks to the new tracking approach we obtained richer insights that enabled us to validate and optimise our comms strategy and provided good guidance on how to convey multiple messages across most appropriate digital channels.
Global Head of Customer Insights
With 35+ different countries, 6 different brands and around 20 different countries, [H&P] helped me manage key stakeholders and merge what’s happening at an execution and global level from a strategy point of view.
Global Insight and Analytics Lead
Get up to speed with the evolving world of brand performance
Ready to get started?
Transform your brand tracker into a powerful driver of brand growth.
What you can expect when you partner with us:
- Discovery and proposal
- Valuable insights
- Measured success
