Perspectives

Marketing beyond Gen Z: Why brands need a wider view

Our first in the series of 'Driving Brand Growth During Uncertain Times' – Marketing beyond Gen Z

Hall & Partners

Showing 12 of 183

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Perspectives

Waiting for AI’s magic - Have I become a cynic?

Can AI truly revolutionize research, or is it just smoke and mirrors? Oliver Binks examines its potential, pitfalls, and the path to innovation.

Oliver Binks

Operations Director, Innovation, Hall & Partners

Perspectives

Generation real: Rebranding mental health for a new era

Discover why prioritizing mental health boosts emotional connections and brand loyalty. Explore changing attitudes, workplace impact, and innovative campaigns.

Amanda Kealey

Partner, Hall & Partners, Health

From stigma to support Mental Health email 1

Perspectives

Navigating brand stretch: The risks and rewards of the diversification strategy

Discover brand stretch strategies with insights from Amazon and Virgin. Learn how top brands balance growth and core identity, plus key takeaways to avoid market missteps.

Katie Warwick

Partner

Perspectives

Bold brands win: The case for more arrogance in brand marketing strategy

Discover how embracing arrogance in brand marketing strategy can set your brand apart. Learn how confidence and exclusivity can capture attention and build status, without crossing into ignorance.

Flo Halliwell

Group Strategy Director, Hall & Partners

Perspectives

Does brand heritage power or hinder growth?

Discover how brand heritage can be both a growth driver and a potential hindrance, and explore strategies that leverage history without anchoring in the past.

Kurt Stuhllemmer

Hall & Partners

Perspectives

How a culture of collaboration can strengthen advertising agency-client relationships

Discover how fostering a culture of collaboration and embracing generational shifts can strengthen agency-client relationships, drive creativity, and nurture future talent in the advertising industry.

David Moir

Partner

Collaboration between agency and client teams the answer to the generational misalignment challenge

Perspectives

Don't be fooled by synthetic data for market research: Why insights from real people are the key to authentic brand building

Explore why despite the rise of AI-driven synthetic data in market research, real human insights remain essential for authentic brand building.

Hall & Partners

Dont be fooled by synthetic data for market research HERO

Perspectives

Three reasons why advertising planners must collaborate with research and insights teams

Discover why collaboration between ad planners and research teams is key to building powerful, emotionally resonant brands that stand the test of time.

Joseph FullyLove

Strategist

Perspectives

Don’t look back in anger: Dive into an oasis of brand intelligence

Are tomorrow’s decisions being made based on survey responses from three months ago, measured against databases from five years ago?

Branka Orosnjak

UK Managing Partner

Events & Webinars

Building Resilient Brands: Lessons from Top Insight Experts

Explore the insights from a dynamic panel debate featuring industry leaders from Holland & Barrett, Virgin Atlantic, Nike, and HSBC.

Meera Jethwa

Strategy Director

Report

How AdLand’s Gen Z Workforce Will Reshape Traditional Work Environments

Gain deeper insights into how Gen Z is shaping the future of the communications industry and learn actionable strategies to foster a thriving, collaborative work environment.

Hall & Partners

Perspectives

Rethinking Creative Development: Navigating the Pre-testing Conundrum

While most advertisers agree that optimising creative is incredibly valuable, it shouldn't come at the expense of creativity. Here's why?

Katie Warwick

Partner

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