Engaging Multiple Divisions In A Financial Services Business | Hall & Partners

Case Study:

Engaging multiple divisions in a financial services business

Creating alignment through shared KPIs …

The issue

A global financial services business had a new brand vision. It was important to measure progress in order to justify the continued investment behind this overall purpose-driven strategy versus meeting the needs of different markets and business divisions.

What We did

We began with a thorough audit of metrics used by each business unit, and a review of analytics to understand common themes. We developed a new, aligned Brand Purpose Framework, which was rolled out to stakeholders through immersion workshops.

The outcome

For the first time, the business had a view of its global brand health. It enabled all businesses to align around the new brand vision whilst also understanding the internal and external factors impacting brand performance. This helped them create a more consistent marketing approach, whilst also tactically supporting the individual businesses.
About Hall & Partners

Hall & Partners is a global insight agency that specialises in quantitative and qualitative market research, data analytics and strategic consultancy. 

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organisations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilise over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

Hall & Partners is a part of Omnicom’s Communications Consultancy Network.

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