Case Study: The Hub
Turning automated data into tasty storytelling
The Global Insight Team have put The Hub at the heart of their platform ecosystem, combining data automation and insight storytelling for greater impact.
The issue
The Global Insight team wanted to improve the immediacy and impact of insights from across the business. They asked us to accelerate the speed of reporting from three different trackers and to find an alternative to time-consuming PowerPoint reporting and constant data requests.
What we did
We combined data from the three trackers, across 20 markets, to create integrative dashboards accessible to users across the organization. The Insights Team used the information to publish internal articles inspired by important themes and findings. Once use of the platform has become widespread, we added search, spend and app download data and widened the audience to every tier of global management.
Results
5000
Yearly Visits
800+
Monthly Active Users
The Hub brings together data integration, and storytelling – no manual number crunching, just impactful stories about how our brand is performing, plus intuitive dashboards. All our decision makers around the business can get the full picture themselves, and we can drive the business forward in an even more meaningful way.
The Hub
Elevate insights. Enlighten decisions.
Maximize the value of insight with our knowledge management platform
- Create a single version of the truth
- Reach new audiences and measure your influence
- Reduce time reacting to requests and prioritise proactive insight
