Build brand equity,
rather than just measure it
Link brand to business performance
Maximize the ROI of your insight
Is your brand tracker limiting brand growth?
Every year businesses spend millions on brand tracking models that make it harder to carve out the competitive advantage needed for growth.
Overly complex metrics
Standard brand equity models are typically designed for the Consumer-Packaged-Goods industry, and don’t translate to other categories.
Analysis paralysis
Most trackers generate a retrospective review of the brand and market.
Limited impact
Valuable insights are denied the chance to inspire action, often being buried in lengthy presentations.
Transform your brand tracker into a powerful driver of brand growth.
What our clients say
Thanks to the new tracking approach we obtained richer insights that enabled us to validate and optimise our comms strategy and provided good guidance on how to convey multiple messages across most appropriate digital channels.
Global Head of Customer Insights
Within both companies I have worked with Hall & Partners in brand tracking. There we had a brand tracker of 35+ different countries and here we have six brands and around 20 different countries... [H&P] helps me manage key stakeholders and merge what’s happening at an execution and global level from a strategy point of view.
Global Insight and Analytics Lead
Safely simulate in-market performance
Our simulators let you test the impact of strategic decisions before you take action. You can see how increases or decreases in different brand drivers will affect brand KPIs and sales. We can even build an optimizer to identify the best decision from a range of different potential courses.
Turn insights into action with clear visuals and sharp storytelling
Bring important decision-making considerations into sharp focus with beautiful and informative deliverables.
Visualize brand tracking data faster and easier than before
Maximize the value of brand tracking with an engaging data visualization suite that saves time, makes insight more accessible, and improves brand decisions.
Insight across 50+ countries
Trusted by the best
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
Style never goes out of fashion
Our global apparel client, with established leadership in the clothing category, was finding it challenging to keep the brand relevant among younger consumers, particularly women.
Tracking the evolution of a pharmaceutical company
Our client needed to observe how their portfolio of treatments for chronic conditions had evolved over time, and how perceptions, treatment preferences and requests for its leading brand had changed among healthcare professionals and patients.
Our framework for healthy, growing brands.
To measure brand growth, we apply proven principles together with the latest brand, behavioral and social science thinking.
Healthy, growing brands…
People experience this by…
Healthy, growing brands…
are distinctive and build mental availability
People experience this by…
seeing it
Healthy, growing brands…
evoke strong emotional connection
People experience this by…
feeling it
Healthy, growing brands…
convey meaningful brand benefits
People experience this by…
thinking it
Healthy, growing brands…
drive desired behaviours
People experience this by…
do something
Working with us
Working with us
A steer on what you can expect when you partner with us.
Get in touch
Fill out our short contact form and tell us how we can help you. The more detail you can give us, the better. Our goal is to get back to you in hours, not days.
Discovery & proposal
We hop on a discovery call to ensure we are aligned on your brand objectives. A tailored proposal or response will follow.
Valuable insights
To set up your project for success, we first use our custom 'Design & Align' process. By understanding the intersection of people, brands and culture, we unearth your most valuable insights.
Measure success
An interactive debrief and feedback session for you and your stakeholders, outlining your strategic priorities and next steps.
Perspectives
Grow your brand
Get ahead of the competition with valuable insights that will strengthen your brand.
