Gather

The best research tools, methods and approaches to gather your most valuable data

Data is the new oil of the digital economy. While oil is a finite and dwindling resource, data continues to grow exponentially, as we create and discover new types and sources.

This rapid explosion presents an exciting opportunity for brands and businesses who are swimming in a rising tide of digital information. It offers them a chance to understand their customers more deeply, to influence, inspire and personalise their marketing strategy.

We have many research methodologies to choose from

A multitude of innovative research methodologies and tools at our disposal

The ‘Gather’ stage starts with identifying all your valuable data. We call this ‘Data Shaking’. Our goal here is to avoid duplicating previous efforts by leveraging and building on what is already known.

A kick-off workshop then identifies your unanswered questions and pinpoints your most valuable data and insight. This process allows us to select the most effective and innovative tools to gather new insight that will help you make evidence-based decisions to drive growth.

Surveys: online, face-to-face, mobile, voice
Usage and Attitude (U&A)
Segmentation
Employee engagement
Customer experience tracking
Product & Price testing
Communication pre-testing
Brand tracking
Customer satisfaction
Interviews:
– CATI (Computer-Assisted
Telephone Interview)
– CAPI (Computer-Assisted
Personal Interview)
– CAWI (Computer-Aided
Web Interview)

Cultural safari
Target illumination
Customer journey
Purpose identification
Brand positioning
Rapid co-creation
Concept testing
Campaign development
Message testing
Future scaping
Cultural semiotics
Customer journey shop-alongs
Ethnography/Observation
Mobile self-ethnography
Focus groups
Diversity workshops
Online tools: blogs, whiteboarding, voting, etc.
In-Depth Interviews (IDIs): online, telephone, face-to-face
In-homes/In-offices
Online discussion boards
Video deep-dives

Search
Social listening
Online behaviour tracking
Panel profiling
Sales & transactional data
Media and other marketing investment
Customer Relationship Management (CRM)
Stakeholder research
Thought leadership
Video data
Trend analysis

Eye-tracking
Implicit Reaction Time (IRT)
Facial coding
Natural language analysis
Voice emotional AI analysis
Forensic language AI analysis

Our unique approach ...

The Hub

Award-winning data discovery, knowledge management and insight storytelling platform

Gather

The best research tools and approaches to gather your most valuable data

Distil

Smartly connect your data to unlock richer insights, and use a strategic framework to identify what’s critical to you

Inspire

Experiential storytelling, strategic advice and creative experiences to transform the impact of your insight

Market research in 50+ markets

Australia
Bangladesh
Indonesia
Malaysia
New Zealand
Philippines
Thailand
Vietnam
Singapore

Argentina
Brazil
Canada
Chile
Colombia
Ecuador
Guatemala
Mexico
Peru
Puerto Rico
USA
Venezuela

China
Hong Kong
India
Japan
S. Korea
Taiwan

Austria
Belgium
Czechia
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway
Poland
Portugal
Romania
Russia
Spain
Switzerland
Turkey
UK

Egypt 
Nigeria  
Saudi Arabia 
South Africa 
UAE 

Supercharge decision-making with an ‘Insight ecosystem’

Collect and connect multiple data sources to predict future brand performance, and dive into key business challenges and opportunities at speed.

Contact us

Complete the enquiry form below and a member of our team will be in touch within two working days.