Strategic Market Research Agency for Brand & Marketing Insights

Hall & Partners helps brands and advertising agencies influence opinion and shape culture. As an insights agency with roots in the advertising industry, we combine creativity with data-driven science to build and sustain some of the world’s biggest brands.

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Brand & Campaign Performance

Turn brand and marketing efforts into powerful growth engines. Our insights link advertising impact to your brand performance.

Our tailored approach helps you:

Build brand equity & measure key metrics
Develop stronger audience relationships
Fine tune campaigns and optimize marketing spend

Their insights shone a light on how education systems are failing a generation of young people

Theirworld

They have a real passion for insight and data and they’re great storytellers

Food Delivery Brand

Brand Tracking Message Testing Brand Intelligence Platform All Services

Brand & Creative Strategy

Craft winning strategies for your brand and marketing. Our insights create distinctive brands. Our advertising research ensures your bold ideas leave a lasting impression.

Decades of advertising and brand expertise help you:

Discover untapped potential of products & services
Target high-value audiences with precise segmentations
Create inspiring and persuasive marketing campaigns

“Their research has helped to shape our definitions as a company”

AstraZeneca

“We obtained richer insights that enabled us to validate and optimise our comms strategy”

Barclaycard

Brand Positioning Segmentation Campaign Development All Services

We believe in creativity with discipline. Our strategic thinking is informed by the latest thinking in behavioral and social science that drives consumer behavior.

Partnering with us

Tailored brand insights

A great insight is never universal. The more relevant an insight is to your specific brand, the more powerful it becomes. Hall & Partners’ consulting and brand strategy services are tailored to the unique needs of your business and consumers. Learn how we use custom insights to build more resilient brands.

Fast & flexible support

We offer clients the resources and reach of a global agency with the personal touch of a boutique consultancy. Our research advisors will work closely with you, using cultural insight to sharpen your marketing strategy and position your brand for success. See how we help you build brand loyalty.

Bolder brand marketing

The most successful brands aren’t just smart. They’re brave. To guide your brand to more original solutions, our campaign development process challenges briefs and seeks answers to the hardest questions. Learn how our process turns brands into leaders.