AdWeek: Hall & Partners Comment On Microsoft Ranking Most Conscious Brand | Hall & Partners

AdWeek: Hall & Partners comment on Microsoft ranking most Conscious Brand

May 17, 2021

Hall & Partners Global CEO, Vanella Jackson was recently quoted in an article for AdWeek: ‘Microsoft Named 2020’s Most Conscious Brand, Beating Pfizer, Google and Amazon

Technology giant Microsoft topped a poll of the 100 most Conscious Brands of 2020.

There is a growing need and opportunity for brands to show leadership and bring consciousness into their brand and marketing strategies and, in doing so, help create a virtuous cycle of doing good between business, brands and consumers. Brands have an ongoing challenge to connect consistently and authentically with consumers.

Vanella Jackson

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.

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Hall & Partners is a global insight agency that specialises in quantitative and qualitative market research, data analytics and strategic consultancy. 

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organisations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilise over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

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