Campaign Performance

Message testing & development

Message testing Main

Map competitor language

Safely test any creative

Increase sales and brand value

Words are free, it's how you use them that may cost you.

There’s a new, heightened sensitivity and expectation for brands and their creatives to deliver impactful messaging that resonates in every market. 

Successfully positioning a brand identity now requires the optimal blend of language and tone of voice. This needs to be reflected across all your brand, marketing, and product creative messaging, ranging from billboards through to advertising.

Put your message to the test

Create the right content and maximize your ROI by identifying, testing, and refining your marketing messaging and brand tone.

Message testing CTA

Identify the right message and tone of voice

Map competitor landscape and category language using cutting-edge AI technology on social data.

Evaluate the optimal tone of voice associated with each of your creative concept campaign messages.

Use the creative testing process to determine the language and message choice that resonates best with your brand objectives and target audience.

Predict how creative will perform

Measure messaging using conjoint analysis choice modelling across key message components e.g. Brand Positioning; Reason to Believe; Usefulness.

Test concepts and messaging variations against core components and identify optimal messaging combinations.

Predict and maximise preference share of your chosen marketing message.

Build long-term brand value

Pinpoint and develop a unique emotional and rational connection to drive a competitive advantage.

Ensure creative campaigns are rooted in core consumer motives that underpin brand choice and selection.

Develop messages that drive purchase consideration and brand value.

Case Study

Cheers to increased revenue

Our team of experts developed a discrete choice model presenting multiple versions of in-store creative for an alcoholic beverage company.

Trusted by the best

  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans

Principles of developing effective messages for your audience

The art of developing effective marketing messages extends beyond content and creative. Adopt a balanced tone of voice that influences what customers ‘See’, ‘Feel’, ‘Think’, and ‘Do’.

Striking the right tone of voice in your messaging is central to successfully positioning your brand identity with your customers.

  • Forge an emotional connection by using adjectives and complex language.

  • Be more persuasive by presenting crisp facts and evidence.

  • A strong call to action needs to utilise verbs.

What our clients say

They have real expertise in brand and communication. We really value the broader perspective and the guidance they provide us on best practice.
They have real expertise in brand and communication. We really value the broader perspective and the guidance they provide us on best practice.
Aviation Brand

Head of Insight

Their outputs are always of an incredibly high standard. We can clearly see how their insight helps us make better decisions.
Their outputs are always of an incredibly high standard. We can clearly see how their insight helps us make better decisions.
Large Supermarket

Brand and Comms Insight

Working with us

Working with us

A steer on what you can expect when you partner with us.

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1

Get in touch

Fill out our short contact form and tell us how we can help you. The more detail you can give us, the better. Our goal is to get back to you in hours, not days.

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2

Discovery & proposal

We hop on a discovery call to ensure we are aligned on your brand objectives. A tailored proposal or response will follow.

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3

Uncommon insights

To set up your project for success, we first use our custom 'Design & Align' process. By understanding the intersection of people, brands and culture, we unearth your most valuable uncommon insights.

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Measure success

An interactive debrief and feedback session for you and your stakeholders, outlining your strategic priorities and next steps.

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Grow your brand

Get ahead of the competition with uncommon insights that will strengthen your brand.

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