Hall & Partners and Direct Line Group (DLG) are thrilled to announce that they have just been named the winner of the 2015 TMRE EXPLOR Award for their case study on The Hub.
The EXPLOR Award is an annual global competition that celebrates high-impact innovation in marketing research. It places particular focus on new technology and methods that enhance and advance the research and insights process.
“The Hub appears to be a great example of data integration and insight dissemination that really resonated with the judges.”
The Hub is a pioneering data integration and publishing platform, which enables Insights professionals to become brand journalists, turning data and insights into memorable and actionable, bite-sized stories. The Hub helps clients make the most of all their data, with the ability for decision-makers to dig into multiple data sets directly from the stories, using intuitive, dynamic visualisations, all on their tablets. The case study highlights the journey of how Hall & Partners and DLG worked together to implement and evolve this platform within the Direct Line Group.
The global, world-class judging panel commented: “The Hub appears to be a great example of data integration and insight dissemination that really resonated with the judges.”
Hall & Partners’ Partner and founder of The Hub, Oliver Hayward said, “We are very honoured to receive this recognition for our work on The Hub with Direct Line Group. With the Hub, data no longer needs to be dry and overwhelming. It empowers our clients to deliver an engagement experience to their stakeholders, driving joined-up decision-making and action. For our industry, it’s fantastic to help organisations get the most out of their data, spending less time chasing spreadsheets and manually creating reports, and more time on extracting and publishing engaging insights across the business.”
Employees across Direct Line Group use The Hub, including Executive members, and it continues to roll out to the organisation’s wider audience, resulting in greater engagement and more joined-up decision making.
