Campaign Development

Balancing creativity with discipline to find winning ideas

Campaign Development Main

Create powerful campaigns that drive results

Continuously develop and improve creative ideas

Reduce risk and maximize in-market success

In the always-on world, brands need to work harder to matter

In today’s chaotic ‘always-on’ world, it is no longer enough for brand campaigns to just be distinctive. Consumers have more control over the messages they want to receive, so brands need to work even harder to truly matter in people’s lives.

It’s not easy to stand out in a crowded marketplace and elicit an emotional response from your consumers. Brands need to show they truly understand their different audiences.

We’re obsessed with the connection between people, brands, and culture and how creative campaign development ties them all together. We help clients develop a return on creativity.

We believe every campaign and piece of advertising is unique and designed to work in different ways

Measuring the brand impact associated with any advertising is fundamental to Hall & Partners’ approach and aligns to our core philosophy that brand response is more important than comms response.

Campaign Development T

Create concepts that resonate with consumers and grow your brand

Campaign Development CTA

Our Strategic Brand & Communications Growth Framework helps clients understand what people ‘See’, ‘Feel’, ‘Think’ and ‘Do’ in response to your campaign ideas.

Underpinned by behavioural economics and the latest thinking in social science, our framework can be used across all stages of creative development, helping create a common language for brands and creative agencies. Our framework has been proven to develop communications that drive brand and business growth.

Explore culture

Understand the competitive context of your campaign with semiotic analysis of your competitors' communication. This will help you to differentiate your campaign and reach your target audience more effectively.

Develop early ideas

Get expert creative guidance on your concept, execution, and messaging so you can generate more creative and original ideas.

Evaluate final edits

Pre-test your campaign before it is launched to ensure that it will be effective. This includes conducting quantitative and qualitative research to measure the true impact of your campaign.

What our clients say

We have a strong partnership with H&P, and they’ve helped us to develop our comms development approach. So much so, we’ve actually embedded the See, Feel, Think, Do framework into our comms development plans... We see them very much as a trusted partner.
We have a strong partnership with H&P, and they’ve helped us to develop our comms development approach. So much so, we’ve actually embedded the See, Feel, Think, Do framework into our comms development plans... We see them very much as a trusted partner.
Aviation Brand

Head of Insight

We obtained richer insights that enabled us to validate and optimise our comms strategy and provided good guidance on how to convey multiple messages across most appropriate digital channel.
We obtained richer insights that enabled us to validate and optimise our comms strategy and provided good guidance on how to convey multiple messages across most appropriate digital channel.
Barclaycard

Global Head of Customer Insights

Trusted by the best

  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans
Case Study

Re-Engaging with a Forgotten Brand

Our client was a credit card brand that had not advertised in over two years. Our cross-media project helped reverse the decline in commitment and drive a 15% uplift in website visits and a 13% uplift in the number of customers using the specially created app during the campaign.

Case Study

Rewarding creative bravery

Increased advertising awareness by 17% for our client who wanted to stand out from the crowd in the utilities category by doing something different and distinctive.

Working with us

Working with us

A steer on what you can expect when you partner with us.

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Get in touch

Fill out our short contact form and tell us how we can help you. The more detail you can give us, the better. Our goal is to get back to you in hours, not days.

Get in touch
2

Discovery & proposal

We hop on a discovery call to ensure we are aligned on your brand objectives. A tailored proposal or response will follow.

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Uncommon insights

To set up your project for success, we first use our custom 'Design & Align' process. By understanding the intersection of people, brands and culture, we unearth your most valuable uncommon insights.

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Measure success

An interactive debrief and feedback session for you and your stakeholders, outlining your strategic priorities and next steps.

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Grow your brand

Get ahead of the competition with uncommon insights that will strengthen your brand.

CTA Grow your brand