![Mapping the future](https://hallandpartners.imgix.net/img/Mapping-the-future.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=270&q=80&w=480)
In January 2018 we held a ‘Book Breakfast at Night’ to debate the strategies brands should employ to help provide optimism and reassurance, and create a more certain future. We started with a presentation from Richard Watson – future-thinker and author of Future Files: A Brief History of the Next 50 Years – who explored the diverse trends that are impacting the way the world is changing.
We also heard from a panel of high-profile client and agency experts, including:
- Tim Hulbert, Group Head of Brand & Insight at Barclays
- Meabh Quoirin, CEO of the Foresight Factory
- Grant Feller, journalist and brand storyteller
- Lyn McGregor, Global Head of Hall & Partners OpenMind
- Vanella Jackson, Global CEO, Hall & Partners
Richard Watson’s mind map (see below) highlighted the mega-trends and technologies of the next few decades, stimulating some fascinating questions around current events and possible future trajectories.
![Mega trends and technologies map Richard Watson download 1024x729](https://hallandpartners.imgix.net/img/Mega-trends-and-technologies-map-Richard-Watson-download-1024x729.png?auto=compress%2Cformat&fit=clip&q=80&w=432)
Watch here to learn about the three trends from the map that Richard believes is creating more uncertainty in the world.