COVID-19: How brands are reminding us we're all in this together

Paige Albert
How can brands become upstanding members of their communities hero

Let's face it … life feels surreal and scary right now. How do we explain the current situation to our children? How do we make reason of it ourselves?

In a time where there is so much uncertainty and change, it is no wonder why many are feeling uneasy — people are afraid and that is okay. In times like this we must come together, encourage one another, empathize, and extend a helping hand (if able).

COVID-19 continues to move rapidly — without fear or hesitation. How do we fight fire with fire? We don’t. Instead we fight with perseverance and grit — we channel the sudden change we are experiencing into growth, and we run with it.

We, as individuals, have the power to support and uplift in times of crises. Brands also have this power. Brands can differentiate themselves, lead by example, and inspire by helping people in a time of immense doubt, confusion and uncertainty.

We, as individuals, have the power to support and uplift in times of crises. Brands also have this power.

Major companies are already stepping up and doing this. Brands like Levi’s, URBN, Nordstrom, and Disney are temporarily closing to reduce the spread of the virus to their employees and consumers. While temporarily closing, they plan to support their people financially. Taco Bell is also paying their employees during coronavirus closures.

Aflac has amended their employee benefits to address COVID-19 concerns. In doing so, they have included an additional 30 calendar days of paid leave to employees who are experiencing COVID-19 symptoms.

Companies have also begun producing products that consumers need. LVMH, owner of luxury brands like Louis Vuitton and Christian Dior, are using perfume production lines to make hand sanitizer. Some US distilleries are doing this as well.

Companies are offering flexible payment plans for people who may be struggling financially. For example, PG&E has halted service disconnections for non-payment until further notice and are offering flexible payment plans. Other brands doing something similar are Comcast, AT&T, and Hyundai.

Headspace, an everyday mindfulness app, recognizes the stress and anxiety many are facing and have decided to offer free meditation services to those in need.

In a climate where many are feeling alone and unnerved, these brands are leading by example and proving that we are not alone; we are a community and we will get through this as a team.

Here at Hall & Partners, we have the opportunity to work with some of the amazing brands mentioned above and we are so incredibly proud of the relationships we have.

As many of us are finding new and innovative ways to communicate with one another, we must remember that we are all in this together and we will come out of this stronger.