AdWeek: Hall & Partners comment on Microsoft ranking most Conscious Brand

Vanella Jackson
Microsoft conscious brand 2020

Hall & Partners Global CEO, Vanella Jackson was recently quoted in an article for AdWeek: 'Microsoft Named 2020's Most Conscious Brand, Beating Pfizer, Google and Amazon'

Technology giant Microsoft topped a poll of the 100 most Conscious Brands of 2020.

There is a growing need and opportunity for brands to show leadership and bring consciousness into their brand and marketing strategies and, in doing so, help create a virtuous cycle of doing good between business, brands and consumers. Brands have an ongoing challenge to connect consistently and authentically with consumers.

Vanella Jackson

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