Their Hub now has over 300 active client-side users. In the words of the Hall & Partners account team, “We have to deliver strategic insights to 20 markets, covering brand, comms, CX, and restaurants. If we had to do that all via PowerPoint, we’d fall over. The Hub eliminates most small data requests from the client and stakeholders, and we deliver most of our reporting via stories, which allows us to spend more time on the ‘so what’. We also bring their varied data sources together, allowing us to view performance more holistically, e.g. linking brand consideration to Google Search share.” And from our client, “The Hub brings together data integration, and storytelling – no number crunching, just interesting stories about how our brand is performing, plus intuitive dashboards. All of our decision-makers around the business can get the full picture themselves, and we can drive the business forward in an even more meaningful way.”