Taking Glamour To The Skies | Hall & Partners

Taking glamour to the skies

Developing a distinctive airline campaign for a challenger brand …

The issue

Mass consolidation in the aviation industry left our client facing a new breed of global competitor. Our client wanted to capture their unique brand values, showing the glamour, fun and comfort of flying with them. They wanted to be bold and courageous.

What We did

We evaluated their ‘James Bond’-style campaign from early ideation to pre-testing across TV, press, poster and digital channels. Our insight study showed the campaign transcended geographies, communicating the desired associations and offering compelling reasons to consider the brand ahead of its competition.

The outcome

This effective campaign helped our client fill more seats globally year on year and the airline has grown its share of passengers across all routes. The estimated payback is over 5x the media investment and Global market share increased by +5%.
About Hall & Partners

Hall & Partners is a global insight agency that specializes in quantitative and qualitative market research, data analytics and strategic consultancy.

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organizations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilize over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

Hall & Partners is a part of Omnicom’s Communications Consultancy Network.

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A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners.