We worked with the client to understand how their brand could enter the bathroom and other domains around the home. Using our co-creation workshops, we were able to unpick the current perceptions of the brand within its existing category, and then map these needs and perceptions across new potential domains – e.g. bathroom and kitchen surfaces. Working collaboratively with consumers and creative teams, we were able to generate some exciting new concepts at speed. Using our co-creation workshops, we were able to unpick the current perceptions of the brand within its existing category, and then map these needs and perceptions across new potential domains – e.g. bathroom and kitchen surfaces. Working collaboratively with consumers and creative teams, we were able to generate some exciting new concepts at speed.