Product & Price Optimization
Optimize product features and pricing strategies to drive growth
Remove guesswork and inform purchase decisions
Safely test hypotheses and accurately simulate purchase behavior
Increase sales and market share
Why is product and pricing optimization important for brands?
One of the biggest mistakes businesses can make is not understanding what features are most important to their customers and how much they are willing to pay for them. By doing so, they risk overlooking untapped opportunities for revenue growth.
In today's competitive market, it is crucial for brands to find the perfect balance between pricing their products and ensuring customer satisfaction and profitability. By mastering this skill, brands can reap the benefits of enhanced customer loyalty, market growth, and higher sales.
Create more certainty with our Price and Product Optimization Services
Create the right content and maximise your ROI by identifying, testing, and refining your marketing messaging and brand tone.
Brands across the globe regularly question whether they have the right product mix, the optimal pricing strategies, and the right blend of product features and variations. Some take an enormous risk testing new and existing products in market, while others cling to outdated methods that yield unreliable results.
As established experts in this space, Hall & Partners go beyond Van Westendorp and Gabor-Granger, utilizing the latest choice modelling techniques, including conjoint analysis. We help you simulate market conditions in real time and design products for your target audiences, all while considering changing market conditions and the latest industry thinking. We even show our clients how to prove and measure that their brand building activity leads to sales.
Predict in-market success
Connect conjoint analysis with actual market share to predict in-market success and maximize value.
Grounded in consumer behavior
Layer in behavioral economic principles to reflect the realities of consumer purchase behavior and decision making.
Connect the dots
Easily integrate our web-based market simulator with a multitude of data and knowledge management platforms.
What our clients say
Hall & Partners’ IDT (Interactive Decision Tool) is by far the most comprehensive, versatile and impactful DCM simulator I have ever used. Their analysts are great about tailoring the features to your project to ensure you get maximum use in answering your stakeholders’ questions. I continue to get added value from my studies long after the initial reporting thanks to the IDT
Insights Lead
Asking consumers what they will pay for the unknown
A food processing company developed a technology that preserved fresh foods for longer. The company was concerned that most consumers were unaware of the product and its benefits.
Working with us
Working with us
A steer on what you can expect when you partner with us.
Get in touch
Fill out our short contact form and tell us how we can help you. The more detail you can give us, the better. Our goal is to get back to you in hours, not days.
Discovery & proposal
We hop on a discovery call to ensure we are aligned on your brand objectives. A tailored proposal or response will follow.
Valuable insights
To set up your project for success, we first use our custom 'Design & Align' process. By understanding the intersection of people, brands and culture, we unearth your most valuable insights.
Measure success
An interactive debrief and feedback session for you and your stakeholders, outlining your strategic priorities and next steps.
Watch: how to accurately predict the impact of raising prices on your business
Grow your brand
Get ahead of the competition with valuable insights that will strengthen your brand.
