Business to Business Insight
Understand B2B customer to help you innovate, drive evidence-based decisions and seize big opportunities
Technology is radically transforming the way we work – from delivering personalised user experiences to increasing employee engagement. Now more than ever, businesses and organisations need to harness emerging trends and spot the best innovation opportunities.
The COVID-19 crisis has accelerated change, forcing businesses to reassess their strategies and opportunities for growth, rapidly adapting their products and services for a new age. Without inspirational business-to-business market research and actionable insight, how do you predict which of these shifts are temporary and which are permanent? Is your business prepared for the next big behavioural and attitudinal shift?
Uncommon insights. Unmatched advantage.
Over the past three decades, Hall & Partners has helped some of the world’s most successful B2B brands target hard-to-reach audiences, often in areas that are complex and niche (from the C-Suite to web developers).
We are proud be the long-term strategic partner for leading technology and telecommunication companies in the business-to-business space.
Industry expertise
Advertising & Marketing –
Compliance –
Consulting –
Education –
Hospitality –
IT & Communications –
Leisure –
Manufacturing –
Recruitment –
Retail –
Security –
Supply Chain & Logistics –
Technology –
Telecommunications –
Training & Development –
Transport –
Media –
Financial Services & Insurance –
Utilities
Insight across 50+ countries
Australia
Bangladesh
Indonesia
Malaysia
New Zealand
Philippines
Thailand
Vietnam
Singapore
Argentina Brazil Canada Chile Colombia Ecuador Guatemala Mexico | Peru Puerto Rico USA Venezuela |
China
Hong Kong
India
Japan
S. Korea
Taiwan
Austria Belgium Czechia Denmark Finland France Germany Greece | Hungary Ireland Italy Luxembourg Netherlands Norway Poland Portugal | Romania Russia Spain Switzerland Turkey UK |
Egypt
Nigeria
Saudi Arabia
South Africa
UAE
What we do
We are specialists in understanding how B2B customers and decision makers build relationships with brands.
We identify the best competitive strategies using primary brand and communications research methods (quantitative& qualitative), secondary data (social media, search, sales and spend, etc.), and predictive analytics.
Future scaping
Attitude & usage
Opportunity sizing
Needs, habits and practices
Market sizing
Profiles/personas
Segmentation
Brand purpose
Brand positioning
Brand strategy & value proposition
Brand architecture
Customer journey
Concept refinement
Customer experience (CX)
User experience (UX)
Name & identity evaluation
New product/service development
Product clinics
Scenario & feature prioritisation
Pricing research
Concept refinement
Copy testing
Messaging
Customer satisfaction
CX tracking
Employee engagement
Event evaluation
Brand tracking
Advertising effectiveness tracking
Switcher analysis
Creative messaging conjoint
Product and price conjoint
Predictive path modelling
DCM optimisation
ROI
Case studies
Our unique approach...
The Hub
Award-winning data discovery, knowledge management and insight storytelling platform
Distil
Smartly connect your data to unlock richer insights, and use a strategic framework to identify what’s critical to you
Inspire
Experiential storytelling, strategic advice and creative experiences to transform the impact of your insight
Client resources
Book a call
Complete the enquiry form below and a member of our team will be in touch within one working day.