Hall & Partners' US Managing Partner for Health, Stacy Vaughn, commented in an article for AdAge: 'What now for Johnson & Johnson, as brand-boosting vaccine turns to crisis'.
Behavioral science tells us that a negative is much more impactful than a positive, that people are more motivated by fear than promise. We are kind of pre-programmed from ancient times to react to dangers with amplified effect.Stacy Vaughn
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.
Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.