The best research tools, methods and approaches to gather your most valuable data
Data is the new oil of the digital economy. While oil is a finite and dwindling resource, data continues to grow exponentially, as we create and discover new types and sources.
This rapid explosion presents an exciting opportunity for brands and businesses that are swimming in a rising tide of digital information. It offers them a chance to understand their customers more deeply, to influence, inspire and personalise their marketing strategy.
A multitude of innovative research methodologies and tools at our disposal
The ‘Gather’ stage starts with identifying all your valuable data. We call this ‘Data Shaking’. Our goal here is to avoid duplicating previous efforts by leveraging and building on what is already known.
A kick-off workshop then identifies your unanswered questions and pinpoints your most valuable data and insight. This process allows us to select the most effective and innovative tools to gather new insight that will help you make evidence-based decisions to drive growth.
Our unique approach ...
Award-winning data discovery, knowledge management and insight storytelling platform
The best research tools and approaches to gather your most valuable data
Smartly connect your data to unlock richer insights, and use a strategic framework to identify what’s critical to you
Experiential storytelling, strategic advice and creative experiences to transform the impact of your insight
Market research in 50+ markets
Supercharge decision-making with an ‘Insight ecosystem’
Collect and connect multiple data sources to predict future brand performance, and dive into key business challenges and opportunities at speed.