Brand tracking that shows you what to do next.
Most trackers tell you what moved. We build tracking programs that explain why, connect the evidence and show where the business should act.
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Built around your brand, category and decisions
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Connects the signals that explain performance
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Clear visuals and sharp storytelling that bring stakeholders with you
Brands we’ve worked with
Brand tracking without the data bombardment.
Too many trackers stop at the data, surfacing trends through charts, dashboards and lengthy debriefs. Insight teams are then left to make sense of what matters, connect the missing context and build a story the business can use to make decisions.
Three things we do better:
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Find what matters
Focus attention on the small number of issues that need action.
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Explain why
Bring in the evidence and context that make sense of the change.
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Make the next move clear
Turn the answer into a visual story your leaders can understand, remember and use.
Brand strength is not one score.
It is shaped by whether people notice you, how they feel, what gives them a reason to choose you and the cues, habits and barriers that shape what they do.
We track what people:
EXPERIENCE
BEHAVIORAL PRINCIPLE
See
Be distinctive
Feel
Connect emotionally
Think
Demonstrate superiority
Do
Make it easy to act
Built on principles from behavioral science and brand growth, our strategic framework gives the whole business a simple language for understanding brand strength, and where to act next.
We tailor your tracker to your business, and focus on growth.
Get more people using your brand tracking data.
Enlyta Insights brings your tracking data and relevant supporting evidence into one place. Teams can monitor performance, compare markets and find the answers they need without waiting for the next report.
AI-powered search and summarising tools lets stakeholders get the numbers or reports easily. Allowing Insight teams to spend time more time on strategy, rather than reporting.
Your questions can be complicated. But working with us is simple.
You get one account lead, direct access to the researchers and senior experts involved. When your question calls for more, we'll bring in the right specialist, without adding layers between you and the work.
Work with the people doing the thinking
Your account lead oversees the program end-to-end, while the researchers remain close throughout. Senior experts stay engaged at key stages to provide guidance when it matters most.
Move at the pace of your business
When priorities shift, we pivot quickly and get you to an answer before the decision is made, not after it.
Tap into decades of experience
Founded by an advertising planner more than three decades ago, we've helped many of the world's biggest brands understand what builds brand strength, drives growth and makes advertising work.
Client story
Connecting with Gen Z to reignite growth for leading fashion brand through targeted brand tracking research
- Significant gains on brand metrics
- +3% improved YOY sales
- Renewed engagement with Gen Z target
Thanks to the new tracking approach we obtained richer insights that enabled us to validate and optimize our comms strategy and provided good guidance on how to convey multiple messages across most appropriate digital channels.
Extremely customer oriented, great flexibility. The team has been very cooperative during difficult times, such as multiple scope changes or working under severe time pressure around launch. Always very responsive and efficient, with quick turnarounds.
Manager, Integrated Insights
Let's turn your brand tracking into brand growth
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Start with your brand goals
We begin by understanding your brand, your business and what you want to achieve. Then we define the role tracking needs to play.
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Meet the team who will lead the work
From the start, you will know who owns the program, who is doing the research and which senior people are involved and will continue to be.
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Design the right approach
Together, we will identify what to change, what to keep and which evidence the program needs.
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Build, launch and learn
We align stakeholders, design the program and bring the results to life across your business with our brand intelligence platform, Enlyta.
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Keep the context
As your priorities change, we evolve the tracker without losing the trend or what we know about your business. A stable team carries that context from one strategic decisions to the next.
