Smart Thinking For Smart Meters | Hall & Partners

Smart thinking for smart meters

Driving uptake for smart meters …

The issue

Our smart meter client wanted to understand the role communications could play in driving increased uptake and to optimise their messaging hierarchy to standout in an increasingly noisy, highly competitive market environment.

What We did

Deep analysis of our continuous brand tracking study enabled us to identify the drivers of consideration. We were able to determine that control and increased value were key benefits in getting a smart meter. Previously, the campaign had focused on describing what smart meters do; we suggested they shift to focus on the consumer benefits.

The outcome

The study continues to inform the organisation and its key stakeholders of progress towards smart meter uptake, as well as delivering insight to inform future brand and marketing strategies.
About Hall & Partners

Hall & Partners is a global insight agency that specialises in quantitative and qualitative market research, data analytics and strategic consultancy. 

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organisations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilise over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

Hall & Partners is a part of Omnicom’s Communications Consultancy Network.

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