Loving Fast Food | Hall & Partners

Loving fast food

Getting more orders with the UK’s largest food delivery app …

The issue

Ordering takeaway food has traditionally been seen as a bit of an expensive treat. Something to be reserved for special occasions. Our client was keen to find ways to encourage people to think of takeaway as an everyday thing.

What We did

Our brand tracker not only explored how people viewed the brand and its service delivery, it also helped uncover the obstacles that needed to be overcome for occasional users. The key insight was that special occasion eating was often ritualised and involved a limited range of habitual meals.

The outcome

We worked with a behavioural economist to develop message strategies that would encourage wider experimentation and help reframe the occasions when takeaways were appropriate. A new global campaign focused on everyday joy was developed. The result was a double-digit growth in orders.
About Hall & Partners

Hall & Partners is a global insight agency that specialises in quantitative and qualitative market research, data analytics and strategic consultancy. 

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organisations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilise over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

Hall & Partners is a part of Omnicom’s Communications Consultancy Network.

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