Lessons From Moments Of Weakness | Hall & Partners

Case Study:

Lessons from moments of weakness

Encouraging healthier behaviour towards alcohol …

The issue

Our well-known client wanted to understand attitudes and behaviours around excess alcohol consumption, to help them produce effective messaging to inspire behaviour change. Previous campaigns have always focused on the dangers of alcohol consumption, which people tended to reject.

What We did

We decided to broaden the context and look at ‘vices’ in general. Instead, we explored moments of lapsing and strength across categories, e.g., diet, exercise, drinking and smoking. We captured rich, self-ethnography and qualitative data around these moments using our unique mobile platform. This helped bring to life the underlying emotions experienced in the moment.

The outcome

Our client was able to understand why people were lapsing and the interplay between different ‘bad habits’; ultimately producing more-effective campaigns that focused on the positive benefits of limiting alcohol consumption.
About Hall & Partners

Hall & Partners is a global insight agency that specialises in quantitative and qualitative market research, data analytics and strategic consultancy. 

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organisations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilise over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

Hall & Partners is a part of Omnicom’s Communications Consultancy Network.

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