Ensuring Everyday Usefulness | Hall & Partners

Ensuring everyday usefulness

Making a credit card brand part of day-to-day life …

The issue

People use their credit cards primarily for large purchases, preferring to use their cash and debit card for other everyday transactions. Our financial services client wanted to re-position their credit card as suitable for all purchase occasions.

What We did

Our global brand positioning and tracking studies identified how the brand could re-position itself, focussing on creating more informal, everyday aspirations. This identified the key drivers of daily purchases and the barriers to adoption. We carried out message testing to determine what would best overcome these consumer barriers.

The outcome

A new global brand campaign was launched, supported by a broad range of tactical promotion activities. Our tracking revealed the brand was given a new lease of life, was revitalised and saw a dramatic uptake in day-to-day spending on their credit card.
About Hall & Partners

Hall & Partners is a global insight agency that specialises in quantitative and qualitative market research, data analytics and strategic consultancy. 

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organisations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilise over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

Hall & Partners is a part of Omnicom’s Communications Consultancy Network.

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