Surf’s Up | Hall & Partners

Surf’s up

Evolving the world of competitive surfing …

The issue

Our client wanted to grow their fairly niche competitive surf fan audience to help support ambitions of reaching audiences beyond pro surfing.

What We did

The three-phased approach consisted of stakeholder interviews, in-situ friendship surf-along groups, followed by quantitative sizing and opportunity value analysis. The research was conducted across markets including: The Americas, Australia, and Brazil.

The outcome

We helped our client develop a new positioning that focused on the unique excitement and experience of surfing, whilst also highlighting the benefits of community and social interaction that is involved. We identified three different ways to expand our client’s offering that were authentic to each market, as well as be able to be scaled globally.
About Hall & Partners

Hall & Partners is a global insight agency that specializes in quantitative and qualitative market research, data analytics and strategic consultancy.

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organizations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilize over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

Hall & Partners is a part of Omnicom’s Communications Consultancy Network.

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A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners.