Refreshing An Icon | Hall & Partners

Refreshing an icon

Revitalising a well-known global credit card …

The issue

Having not advertised for two years, our credit card client’s brand was losing visibility and brand engagement in a competitive environment. It recognised the need to rebuild consumer engagement to avoid losing further market share. The challenge was to do this in a distinctive and fresh way capable of standing out from newly emerging competitors.

What We did

Rapid co-creative campaign development research helped our client develop a creative platform that brought the brand and its services to life. Cross-media modelling measured channel impact in driving the key brand features and services that built emotional connection and loyalty.

The outcome

A new campaign drove a 15% uplift in website visits and a 13% uplift in the number of customers using a new app, which was specially created for the campaign. The decline in brand commitment was reversed.
About Hall & Partners

Hall & Partners is a global insight agency that specializes in quantitative and qualitative market research, data analytics and strategic consultancy.

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organizations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilize over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

Hall & Partners is a part of Omnicom’s Communications Consultancy Network.

Subscribe to our newsletter

By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners.

© 2021 Hall & Partners. This website is powered by 100% renewable energy. All rights reserved.

Website developed by Digital Berry Ltd

Signup for our Newsletter

A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners.

Signup for our Newsletter

A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners.