Having not advertised for two years, our credit card client’s brand was losing visibility and brand engagement in a competitive environment. It recognised the need to rebuild consumer engagement to avoid losing further market share. The challenge was to do this in a distinctive and fresh way capable of standing out from newly emerging competitors.
What We did
Rapid co-creative campaign development research helped our client develop a creative platform that brought the brand and its services to life. Cross-media modelling measured channel impact in driving the key brand features and services that built emotional connection and loyalty.
A new campaign drove a 15% uplift in website visits and a 13% uplift in the number of customers using a new app, which was specially created for the campaign. The decline in brand commitment was reversed.