Identifying Prescribing Barriers | Hall & Partners

Case Study:

Identifying prescribing barriers

Exposing unspoken barriers between neurologists and their patients …

The issue

A ‘crucial conversation’ between doctors and patients had been previously identified as a potential leverage point for a new treatment and that occurred at first treatment switch. The goal now was to more precisely pinpoint the triggers that would lead to our client’s treatment being the preferred option in this scenario.

What We did

Discovery Dialogues with neurologists and actor patients were conducted across eight markets. We explored three patient personas for first switch, allowing us to pressure test different scenarios that might prompt prescribing of our client’s treatment.

The outcome

Mistrust over pregnancy plans was pinpointed as the single most important barrier to treatment uptake. This revealed that concerns were more deep-seated than previously understood. Neurologists side-stepped discussions about family planning, instead taking an easier route and prescribing a competitor treatment.
About Hall & Partners

Hall & Partners is a global insight agency that specializes in quantitative and qualitative market research, data analytics and strategic consultancy.

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organizations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilize over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

Hall & Partners is a part of Omnicom’s Communications Consultancy Network.

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