Subscribe
Case Study:

Identifying prescribing barriers

Exposing unspoken barriers between neurologists and their patients …

The issue

A ‘crucial conversation’ between doctors and patients had been previously identified as a potential leverage point for a new treatment and that occurred at first treatment switch. The goal now was to more precisely pinpoint the triggers that would lead to our client’s treatment being the preferred option in this scenario.

What We did

Discovery Dialogues with neurologists and actor patients were conducted across eight markets. We explored three patient personas for first switch, allowing us to pressure test different scenarios that might prompt prescribing of our client’s treatment.

The outcome

Mistrust over pregnancy plans was pinpointed as the single most important barrier to treatment uptake. This revealed that concerns were more deep-seated than previously understood. Neurologists side-stepped discussions about family planning, instead taking an easier route and prescribing a competitor treatment.
Get in touch

Case studies

Previous
Next
CloseMenu
Logo symbol footer

Signup for our Newsletter

A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

You can view our privacy policy here. By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners

CloseMenu
Logo symbol footer

Signup for our Newsletter

A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

You can view our privacy policy here. By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners