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Case Study:

Engaging multiple divisions in a financial services business

Creating alignment through shared KPIs …

The issue

A global financial services business had a new brand vision. It was important to measure progress in order to justify the continued investment behind this overall purpose-driven strategy versus meeting the needs of different markets and business divisions.

What We did

We began with a thorough audit of metrics used by each business unit, and a review of analytics to understand common themes. We developed a new, aligned Brand Purpose Framework, which was rolled out to stakeholders through immersion workshops.

The outcome

For the first time, the business had a view of its global brand health. It enabled all businesses to align around the new brand vision whilst also understanding the internal and external factors impacting brand performance. This helped them create a more consistent marketing approach, whilst also tactically supporting the individual businesses.
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Signup for our Newsletter

A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

You can view our privacy policy here. By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners