Hall & Partners Global CEO, Vanella Jackson was recently quoted in an article for The Drum: ‘Can Dr Martens and Brewdog keep their brands intact as they float on the stock market?‘
Consumers “don’t really care” about the stock market, but that they will notice if the business changes direction. It depends on their [Dr Martens & Brewdog] strategy to grow.
Generally, the brands that have success at their heart are the ones that stick to their roots. Having worked on BBH’s Levi’s account during its ‘Laundrette’ heyday, Jackson warns against Dr Martens letting its current fashionable status go to its head.
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