AdAge: Hall & Partners Comment On What's Next For Johnson & Johnson's Vaccine | Hall & Partners

AdAge: Hall & Partners comment on what’s next for Johnson & Johnson’s vaccine

April 16, 2021

Hall & Partners’ US Managing Partner for Health, Stacy Vaughn, commented in an article for AdAge: ‘What now for Johnson & Johnson, as brand-boosting vaccine turns to crisis’.

Behavioral science tells us that a negative is much more impactful than a positive, that people are more motivated by fear than promise. We are kind of pre-programmed from ancient times to react to dangers with amplified effect.

Stacy Vaughn

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Hall & Partners is a global insight agency that specializes in quantitative and qualitative market research, data analytics and strategic consultancy.

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