It’s tough to stay ahead of the curve in the ever-changing healthcare and pharmaceutical industry. Things are changing faster than ever and keeping up is hard. Healthcare providers must find new ways to offer patients the best possible care. Still, it’s not always clear what that looks like, particularly regarding digital health.
For example, this report reveals that more than six million people in the UK are turning to a new generation of influencers on platforms such as Instagram, Facebook and TikTok for help with chronic conditions or more general healthcare information. In the US, it’s nearly 60m. 33% of GenZ and 26% of millennials (compared to 5% of Baby Boomers) will use social media to discuss illness. Across generations, virtual healthcare use is increasingly widespread, with 52% of adults having used at least one virtual health tool and/or channel multiple times.
Our Patient Trendscoping study uncovers how patient expectations are evolving and the most important trends shaping digital health’s future. Get robust quantitative data on patients’ needs, challenges & expectations based on 10,500 respondents from the US, Germany, the UK, China & Japan.
Start scoping out the future, today
Complete the form to below to talk to our team about purchasing the Patient Trendscoping report on ‘Patients’ Digital Health beliefs & behaviours’.
Robust sample sizes for many common diagnoses
Get results on diagnoses, demographic information, usage or digital health.
| GI Crohn’s Disease UC IBS GERD | Dermatology Atopic Dermatitis Psoriasis Chronic Urticaria Vitiligo |
| CVD Hypertension Chronic Heart Failure Coronary Artery Disease | Respiratory Asthma COPD Chronic Cough |
| Chronic Pain Back Pain OA Post-surgical Pain Fibromyalgia Migraines | Kidney & Liver Type 1 & 2 Diabetes CKD NASH |
| Mental Health Depression | Autoimmune Rheumatoid Arthritis Multiple Sclerosis |
Explore the latest cutting-edge thinking on digital trends
The pandemic pushed healthcare systems to innovate fast, which led to rapid adoption of digital health. This report provides the latest insights on how people manage their health digitally and how patients want and expect to receive healthcare in the future. Covering:
- Virtual health use
- Device ownership
- Digital health use
- Digital Therapeutics
- Propensity to share data
Watch the webinar
If you’re curious about how people manage their health, inform health decisions, and expect to receive care, watch our exclusive webinar where our expert panel discuss some of the results from our Patient Trendscoping study. Together, we explored uncommon insights on future patient needs and zoom in on particular countries and cultures.
Key themes
- People, Not Patients: Patients are getting frustrated with longer waiting times and superficial relationships with doctors – not enough empathy, not enough time, and not enough understanding
- Inclusive Healthcare, by Design: unpicking the main aspects of health inequalities, as reported by patients, to re-think a healthcare offering that would be equitable, diverse and inclusive by design
- Truth-Searching: with so much health information available everywhere, where do consumers turn for health information they can trust?
