Consumer Insight

Stay close to consumers, create engaging experiences, products, and services, and make the right brand, marketing, and advertising decisions to inspire measurable growth

Businesses and brands face the constant challenge of adapting to fast-changing consumer behaviors and attitudes. Whether it is shopper habits, sustainable products, digital transformation, personalized customer experiences, or campaign and channel strategy.

The COVID-19 crisis has accelerated a shift in values and behavioral change, forcing consumers to reassess what is important to them, pushing businesses to quickly adapt their products and services.

Without inspiring consumer market research and actionable insight, how do you stay close to consumers and predict which shifts are temporary and which are permanent? Are you prepared for the next big shift in consumer behavior and attitudes?

Strategic brand consultancy powered by connected datainspiring insight

Over the past three decades, Hall & Partners has inspired many of the world’s most successful consumer brands with smart thinking and strategic consultancy. We are specialists in understanding how people build relationships with brands.

We identify the best competitive strategies using primary brand and communications research methods (quantitative & qualitative), secondary data (social media, search, sales and spend, etc.), and predictive analytics.

Industry expertise

Automotive & mobility –

Apparel –

Banking –

Charity/Non-profit –

Education –

Consumer Packaged Goods (FMCG) –

Energy & Utilities –

Entertainment –

Fashion, Beauty and Luxury –

Food & Beverages –

Finance Services & Insurance –

Gaming –

Media –

Hospitality & Leisure –

Retail –

Sport –

Travel & Tourism –

Technology & Telecommunications

Our unique approach ...

The Hub

Award-winning data discovery, knowledge management and insight storytelling platform

Gather

The best research tools and approaches to gather your most valuable data

Distil

Smartly connect your data to unlock richer insights, and use a strategic framework to identify what’s critical to you

Inspire

Experiential storytelling, strategic advice and creative experiences to transform the impact of your insight

Market research from 50+ countries

Australia
Bangladesh
Indonesia
Malaysia
New Zealand
Philippines
Thailand
Vietnam
Singapore

Argentina
Brazil
Canada
Chile
Colombia
Ecuador
Guatemala
Mexico
Peru
Puerto Rico
USA
Venezuela

China
Hong Kong
India
Japan
S. Korea
Taiwan

Austria
Belgium
Czechia
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway
Poland
Portugal
Romania
Russia
Spain
Switzerland
Turkey
UK

Egypt
Nigeria
Saudi Arabia
South Africa
UAE

THINKING

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Why isn’t soccer more popular in the US?

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5 ways to build brand relationships in today’s digital world

Football needs a brand leader to tackle racism

How the fitness industry is trading in-person ‘high fives’ for virtual ‘likes’

What’s driving sexism in the automotive industry?

What does it take to be a ‘disruptive’ brand?

Book a call

Complete the enquiry form below and a member of our team will be in touch within two working days.