The Drum: Hall & Partners comment on IPOs, Brewdog and Dr Martens

February 11, 2021

Hall & Partners Global CEO, Vanella Jackson was recently quoted in an article for The Drum: ‘Can Dr Martens and Brewdog keep their brands intact as they float on the stock market?

Consumers “don’t really care” about the stock market, but that they will notice if the business changes direction. It depends on their [Dr Martens & Brewdog] strategy to grow.

Generally, the brands that have success at their heart are the ones that stick to their roots. Having worked on BBH’s Levi’s account during its ‘Laundrette’ heyday, Jackson warns against Dr Martens letting its current fashionable status go to its head.

The Drum has provided news for the marketing and media industries, with stories, job search resources, events listing, and features. They covers modern marketing, agency business, creativity & the future of media.

Contact us

Complete the enquiry form below and a member of our team will be in touch within two working days.

Check out more Press Articles

WARC: Hall & Partners explain how pharma can keep building trust

AdWeek: Hall & Partners comment on Microsoft ranking most Conscious Brand

Research Live: Vanella Jackson helps form MRS Disability Group

Johnson & Johnson

AdAge: Hall & Partners comment on what’s next for Johnson & Johnson’s vaccine

Research Live: Vanella Jackson explains why a new approach to brand evaluation is needed

The Grocer: Hall & Partners comment on the Union Jack & packaging

90% of healthcare professionals agree that purpose matters in brand choice

Previous
Next
© 2021 Hall & Partners. This website is powered by 100% renewable energy. All rights reserved.

Website developed by Digital Berry Ltd

Signup for our Newsletter

Keep up with the latest marketing trends, industry perspectives and global insight reports shaping the world’s biggest brands.